Virtual Reality Markets

Report Overview

Juniper Research’s latest Virtual Reality research provides in-depth analysis of the VR industry across the whole value chain; covering both software and hardware. It identifies key trends and opportunities in the space for a range of players, with extensive market forecasts highlighting key opportunities in the sector, split by:
  • PC-based VR
  • Console-based VR
  • Smartphone-based VR
  • Standalone VR
  • VR Content & Apps
  • VR Consumer Peripherals & 360° Cameras
This research suite includes:
  • Strategy & Forecasts (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF/IFxl)
  • 12 months' access to harvest online data platform
Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • VR Market Landscape Assessment: Strategic review of the VR ecosystem, split by mobile VR, console-based VR and PC-based VR. It evaluates key player activities, notable hardware launches and shipment analysis.
  • Sector Technology Impact Analysis: Analysis of future VR prospects across 7 key vertical markets including:
    • Games & Entertainment
    • Training
    • Live Entertainment & Conferences
    • Healthcare
    • Education
    • Engineering & Manufacturing
    • Retail
  • Benchmark Industry Forecasts: 5-year forecasts provided for the VR market:
    • Adoption, shipments and hardware revenue for VR headsets and accessories
    • Adoption and revenue for VR content, including games and multimedia
  • Juniper Research Leaderboard: Key player capability and capacity assessment of 12 VR technology vendors, including:
    • DPVR
    • FOVE
    • HP
    • HTC
    • Lenovo
    • Microsoft
    • Oculus/Facebook
    • Pico Interactive
    • Sony Interactive Entertainment
    • Unity
    • Varjo
    • Valve

Key Questions Answered

  1. What forms of content will drive VR usage forward in the enterprise space?
  2. What are the key use cases that will drive adoption of VR?
  3. How can VR become more appealing to consumers?
  4. How can VR content be best monetised in future?
  5. How will the VR market and technologies evolve in the coming years?

Companies Referenced

Included in Juniper Research Leaderboard: DPVR, FOVE, HP, HTC, Lenovo, Microsoft, Oculus, Pico, Sony, Unity, Valve, Varjo.
Mentioned: Airbus, Alibaba, Amazon, AMD, Apple, ArtEngine, Artomatix, ASOS, Audi, Bethesda Softworks, Boeing, C2Care, CableLabs, ChilliConnec, China Life, China Mobile Research Institute, Crunchbase, Crytek, Dassault Systèmes, DeePoon, deltaDNA, Diakse, eBay, Edify, Eon Reality, Epic Games, Facebook, FIFA, Foundry, Foxconn, Global Virtual Reality Association, Google, GoPro, Hewlett-Packard, Hôpital de la Conception, Huawei, IKEA, Immersive, Intel, inXile, Jaunt , Khronos Group, Kickstarter, King’s College London, LiveLike, MAK, Marvel, MelodyVR, Mengniu, Micron, Mindmaze, NASSCOM, Nature Treks VR, NBA, NextVR, NFL, Ninja Theory, Nokia, NVIDIA, Obvioos, Olorama, Omen, Palace Museum, PCSD (PC and Smart Devices Group), Pimax, Qualcomm, Reality Labs, Saab, Samsung, Sanzuru Games, SGO, Sky, Snobal, Teslasuit, Toshiba, Toyota, Trillenium, Ultraleap, Unreal Engine, US Army, Valve, Verizon, Virtuix, Volkswagen, VoodooPC, WizDish, Xiaomi, Xilinx, XRHealth, Zoom.

Data & Interactive Forecast

Juniper Research’s Virtual Reality forecast suite showcases key data findings, broken down by global regions. In addition, the report provides explanation and assumptions behind the market growth. An interactive Excel provides raw data split by device types, together with hardware and software revenue for each device type. Analysis tools enable users to create custom charts for specific markets or sectors.
  • Total installed base, shipments and revenue forecasts for:
    • Virtual Reality Headsets, split by:
      • PC-based VR Headsets
      • Mobile VR Headsets
      • Console-based VR Headsets
      • Standalone VR headsets
      • VR accessories
      • Consumer 360° cameras
  • Usage and revenue for VR content, covering:
    • VR games
    • VR multimedia apps
  • Regional splits for 8 key regions, as well as country-level data splits, are given for:
    • Australia
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • India
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Portugal
    • Saudi Arabia
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 10 different metrics.
  • Access to the full set of forecast data of 148 tables and over 28,000 datapoints.
  • Download a summary of the forecasts above, or request a detailed list of every table and chart via
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, as well as comparing select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Virtual Reality Markets Reports


Full Research Suite

Virtual Reality Markets full research suite comprises:

  • Virtual Reality Markets Executive Summary PDF Report
  • Virtual Reality Markets PDF report
  • Virtual Reality Markets IFXL spreadsheet
  • 12 months' access to Virtual Reality Markets data updates in harvest - find out more

Click here for more information and purchase options

Dec 2020




PDF & Excel Report

Virtual Reality Markets full research suite comprises:

  • Virtual Reality Markets Executive Summary PDF Report
  • Virtual Reality Markets PDF report
  • Virtual Reality Markets IFXL spreadsheet

Click here for more information and purchase options

Dec 2020




Research FAQs

How big is the consumer virtual reality market??
What are the virtual reality markets trends??
What growth is anticipated in the virtual reality markets industry??

Research Details

Juniper Research
Meike Escherich, James Moar
Devices & Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA

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