Smartwatches

• Technological Evaluation: Assessment of the current state of smartwatch technologies; detailing prospects for their future development, their impact on the sector and emerging trends.
• Use Cases Analysis: Strategic evaluation of established and emerging use cases for smartwatches and what this means for the future shape of the sector.
• Market Disruption Analysis: Identification and assessment of potential market disruptors; detailing each vendor’s market disruption potential, strategy and the known features of their upcoming smartwatches.
• Juniper Research Leaderboard: Positioning & strategic evaluation of key players in the smartwatch market including:
  • Apple
  • Casio
  • Fitbit
  • Fossil
  • Garmin
  • Google
  • Huami
  • Huawei
  • Matrix
  • Polar
  • Samsung
  • Suunto
  • TAG Heuer
  • Ticwatch
  • Withings
• Benchmark Industry Forecasts: Market segment forecasts for smartwatch installed base and shipments, as well as software and revenues. Forecasts are split by:
  • Smartwatch type (Hybrid and Display)
  • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
  • Operating System (Wear OS, Tizen, WatchOS, Others)
  • Device Vendor (Apple, Fitbit, Fossil, Samsung, Huawei, Huami, Garmin, TAG Heuer, Others)
  • Apps accessed
  • Revenues (Shipments and Software)

1. What features and innovations are driving smartwatch adoption?
2. What is the anticipated size of the smartwatch market?
3. Who is disrupting, or expected to disrupt, the smartwatch market?
4. Who are the main smartwatch players and how do they position themselves in the market?
5. What revenues will smartwatches generate throughout the forecast period?

Case Studied: Apple, Matrix, Withings.
 
Included in Juniper Research Leaderboard: Apple, Casio, Fitbit, Fossil, Garmin, Google, Huami, Huawei, Matrix Industries, Polar, Samsung, Suunto, TAG Heuer, Ticwatch, Withings.
 
Mentioned: ActiGraph, Asus, August, Barclays, Beddit, Bulgari, Daimler AG, Deezer, Dexcom, Diesel, EE, Emporio Armani, Enox, FDA (Food and Drug Administration), E-strap, Frederique Constant, Guess, Honeywell, HTC, Intel, Kate Spade, LG, LIFX, Louis Vuitton, Mark Jacobs, Mercedes-Benz, MHRA (Medicines and Healthcare products Regulatory Agency). Michael Kors, Microsoft, Mondaine, Montblanc, Motorola, Movado, National Healthy Sleep Awareness Project, Nest, Nokia, Omega, OnePlus, Philips, Polar, Porch, Qualcomm, Ressence, Ringly, Rolex, Runkeeper, Skagen, Smart Monitor, Sony, Spotify, Starbucks, Statista, Strava, Swatch, tinyCam, UnionPay, Valencell, Verizon, Versa, Xiaomi, YouTube.  
 

The Smartwatches forecast suite includes:
 

• Country level data splits for 8 key regions and country forecasts for:
  • Canada
  • China
  • Denmark
  • Germany
  • Japan
  • Norway
  • Portugal
  • South Korea
  • Spain
  • Sweden
  • UK
  • US
• Segment splits by:
  • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
  • Device Type (display and hybrid smartwatches)
  • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
  • Operating System (Wear OS, Tizen, WatchOS, Others)
• What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 7 different metrics.
• Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.

Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.