Smartwatches: Digital & Hybrid Vendor Strategies & Forecasts 2019-2023

Juniper Research’s new and expansive Smartwatches market share research discusses the trends, disruptions and challenges available in this evolving market; providing a comprehensive analysis of the sector split by:
  • Display Smartwatches
  • Hybrid Smartwatches
Readers will be presented with an extensive view of the latest technological and business developments in the smartwatch space and in-depth forecasts across a variety of metrics. The smartwatch data report also examines the strategies used by key players in the smartwatch market share and assesses their prospects in this sector.

This smartwatch industry trends research suite comprises:
  • Market Trends & Vendor Strategies (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest online data platform


Key Features

  • Technological Evaluation: Assessment of the current state of smartwatch technologies; detailing prospects for their future development, their impact on the sector and emerging trends.
  • Use Cases Analysis: Strategic evaluation of established and emerging use cases for smartwatches and what this means for the future shape of the sector.
  • Market Disruption Analysis: Identification and assessment of potential market disruptors; detailing each vendor’s market disruption potential, strategy and the known features of their upcoming smartwatches.
  • Juniper Research Leaderboard: Positioning & strategic evaluation of key players in the smartwatch market including:
    • Apple
    • Casio
    • Fitbit
    • Fossil
    • Garmin
    • Google
    • Huami
    • Huawei
    • Matrix
    • Polar
    • Samsung
    • Suunto
    • TAG Heuer
    • Ticwatch
    • Withings
  • Benchmark Industry Forecasts: Market segment forecasts for smartwatch installed base and shipments, as well as software and revenues. Forecasts are split by:
    • Smartwatch type (Hybrid and Display)
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Operating System (Wear OS, Tizen, WatchOS, Others)
    • Device Vendor (Apple, Fitbit, Fossil, Samsung, Huawei, Huami, Garmin, TAG Heuer, Others)
    • Apps accessed
    • Revenues (Shipments and Software)

Key Questions

  1. What features and innovations are driving smartwatch adoption?
  2. What is the anticipated size of the smartwatch market?
  3. Who is disrupting, or expected to disrupt, the smartwatch market?
  4. Who are the main smartwatch players and how do they position themselves in the market?
  5. What revenues will smartwatches generate throughout the forecast period?

Companies Referenced

Case Studied: Apple, Matrix, Withings.
Included in Juniper Research Leaderboard: Apple, Casio, Fitbit, Fossil, Garmin, Google, Huami, Huawei, Matrix Industries, Polar, Samsung, Suunto, TAG Heuer, Ticwatch, Withings.
Mentioned: ActiGraph, Asus, August, Barclays, Beddit, Bulgari, Daimler AG, Deezer, Dexcom, Diesel, EE, Emporio Armani, Enox, FDA (Food and Drug Administration), E-strap, Frederique Constant, Guess, Honeywell, HTC, Intel, Kate Spade, LG, LIFX, Louis Vuitton, Mark Jacobs, Mercedes-Benz, MHRA (Medicines and Healthcare products Regulatory Agency). Michael Kors, Microsoft, Mondaine, Montblanc, Motorola, Movado, National Healthy Sleep Awareness Project, Nest, Nokia, Omega, OnePlus, Philips, Polar, Porch, Qualcomm, Ressence, Ringly, Rolex, Runkeeper, Skagen, Smart Monitor, Sony, Spotify, Starbucks, Statista, Strava, Swatch, tinyCam, UnionPay, Valencell, Verizon, Versa, Xiaomi, YouTube.  

Data & Interactive Forecast

The Smartwatches forecast suite includes:
  • Country level data splits for 8 key regions and country forecasts for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Segment splits by:
    • Connectivity (Cellular, GNSS, NFC, Wi-Fi)
    • Device Type (display and hybrid smartwatches)
    • Device Vendor (Apple, Asus, Fitbit, Fossil, Samsung, TAG Heuer, Others)
    • Operating System (Wear OS, Tizen, WatchOS, Others)
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 7 different metrics.
  • Access to the full set of forecast data of more than 30 tables and over 4,100 datapoints.
Juniper Research’s highly granular Interactive Excels (IFXLs) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFXLs greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Smartwatches Reports


Full Research Suite

Smartwatches full research suite comprises:

  • Smartwatches PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Smartwatches data updates in harvest - find out more


Click here for more information and purchase options

Feb 2019




Report PDF & Excel

Smartwatches full report and forecasts only, comprising:

  • SmartwatchesPDF report
  • Interactive Forecast IFXL spreadsheet


Click here for more information and purchase options

Feb 2019




Research Details

Juniper Research
Morgane Kimmich
Devices & Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA