Smart Toys
OverviewJuniper Research’s Smart Toys research investigates the current state of the market, providing the most comprehensive analysis of this sector to date. The research examines 8 major global regions; assessing their potential for the smart toy market, based on an analysis constructed from several criteria crucial to smart toy industry success.
The study also contains insightful player analysis of leading vendors, alongside key recommendations for stakeholders in the industry to identify revenue opportunities and inform strategic planning for privacy and security measures.
The research gives in-depth coverage of the following key markets:
  • Smartphone-connected toys
  • Tablet-connected toys
  • Console-connected toys
  • App-connected drones

Key Features

  • Regional Analysis: Investigates 8 key regional markets for the smart toys industry, examining the following criteria:
    • Fertility Rates
    • Disposable Income
    • Regulation
    • Traditional Toy Industry
  • Player Analysis: In-depth analysis of vendors driving the connected toy industry, their products and future strategies, encompassing the following:
    • Juniper Research Disruptor & Challenger Quadrant
    • Key player performance and position for growth assessment
  • Sector Assessment: Understanding the status of the market, including key trends, issues and opportunities, including:
    • Impact assessment of the Toys ‘R’ Us closure
    • Analysis of and opportunities for Toys to Life
    • Market challenge analysis: privacy and security
  • Benchmark Industry Forecasts for Connected Toys: Including hardware sales, app-generated revenue and shipments. Forecasts are split by:
    • 8 Key Regions & 6 Leading Countries
    • Interfacing Device (Smartphone, Tablet, Console, Drone)
    • Device Purpose (Educational)
    • Connectivity (Bluetooth, Wi-Fi, RFID or RFID subsets)

Key Questions

  1. What is the smart toys market currently worth, and how will it develop over the next 5 years?
  2. Which key players are well positioned to influence the market over the next 5 years?
  3. Which regions have the highest growth over the next 5 years?
  4. What can smart toymakers do to ensure data privacy risks are mitigated?
  5. How can the Toys to Life market improve and what are the opportunities for players in this market?

Companies Referenced

Activision Blizzard, Amazon, Anki, Apple, ASEAN (Association of Southeast Asian Nations), ASTM (American Society for Testing and Materials), CloudToys, CPSC (Consumer Product Safety Commission), DC Comics, Disney, eBay, EQtainment, eToys, FTC (Federal Trade Commission), Gamaya, Genesis Toys, Google, Hasbro, Hornby, KATS (Korean Agency for Technology and Standards), Kmart, LEGO Group, Leka, Lions Gate Entertainment, Marvel, Mattel, Moff, Nintendo, OECD, Osmo, Ozobot, Parrot, Play Fusions, Play Impossible, Sphero, Spiral Toys, Stiftung Warentest, Target, TOMY, Toys R Us, Ubisoft, Vivid Imaginations, VTech, Walmart, Warner Bros, Which?, Wonder Workshop, WowWee, YouTube, Yuneec, Zero Zero Robotics.

Data & Interactive Forecast

Juniper Research’s Smart Toys forecast suite includes:
  • Country level data splits for:
    • Canada
    • Germany
    • Japan
    • South Korea
    • UK
    • US
    • Plus 8 key regions
  • Smart toy shipments and installed base split according to interfacing device:
    • Smartphones
    • Tablets
    • Consoles
    • Drones
  • Educational Toys sector splits for shipments, installed base and revenue
  • Wireless communications technology splits:
    • Wi-Fi
    • Bluetooth
    • RFID/NFC
    • Others
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of nearly 73 tables and over 7,100 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Smart Toys Research Report


Full Research Suite

Smart Toys full research suite comprises:

  • Smart Toys PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to Smart Toys data updates in harvest

Click here for more information and purchase options

May 2018




Report PDF & Excel

Smart Toys full report and forecasts only, comprising:

  • Smart ToysPDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

May 2018




Research Details

Juniper Research
Sanjay Dhanda, Tony Crabtree
Devices & Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA