Report Overview

Juniper Research’s new Sextech & Sexual Wellness report provides a comprehensive examination of the market, including both the increasing adoption of sextech hardware and the emerging trend of sexual wellness.

The report also examines the impact of the COVID-19 pandemic; outlining the key emerging trends and the issues facing market stakeholders.

The research includes:

  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' Access to harvest Online Data Platform
Key Market Statistics
Market size in 2020: $3.8bn
Market size in 2025: $9.4bn
2020 to 2025 CAGR: 20.13%

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Key Features

  • Adult Content & Services – Market Overview, Key Market Trends & Strategic Recommendations: This section includes an in-depth analysis of the evolving Adult Content & Services market, including:
    • Market Segmentation and explanation, as well as an outline of key stakeholders aligned with an evaluation of the main barriers to entry within the Adult Content market.
    • An exploration of emerging trends within Adult Content & Services, as well as an examination of the impact of the COVID-19 pandemic on the market.
    • Analysis of challenges facing adult content creators, as well as Juniper Research’s strategic recommendations for industry stakeholders.
  • Market Overview, Key Market Trends & Strategic Recommendations: This section includes an in-depth analysis of the Sextech and Sexual Wellness markets, including:
    • An explanation of both markets’ value chains and an overview of relevant stakeholders.
    • Analysis of key and developing technologies within Sextech, as well as an examination of emerging market trends and market hurdles in the industry.
    • A detailed look at Sexual Wellness; exploring the scope of, and main trends within the market. Juniper Research also provides detailed strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: Includes separate market summaries for Sexual Wellness, Adult Content & Services, and Sextech; followed by forecasts for each market; quantifying the following indicators:
    • Sexual Wellness Content
    • Revenue from Sexual Wellness Content
    • Adult Content Viewership
    • Revenue from Adult Content
    • Sextech Device Usage
    • Revenue from Sextech Devices

Key Questions Answered

  1. What is the future of AI technology in Sextech?
  2. Which new technologies will be the most disruptive within the Sextech industry?
  3. How can stakeholders monetise the ‘Sexual Wellness’ movement, in order to drive market spend?
  4. What trends are emerging in Adult Services, and how can stakeholders’ profit from them?
  5. What impact has the COVID-19 pandemic had on Adult Content & Services?

Companies Referenced

Mentioned: 3D Hologroup Inc, Abyss Creations, AdmireMe, Amazon, Aneros, Ann Summers, ARConk, Arcwave, BaDoink VR, Boots, BuzzFeed, Camasutra, CamModelProtection, CamSoda, CCBill, CES (Consumer Electronics Show), Chaturbate, Come Play, Coral, CRAVE, CTA (Consumer Technology Association), CultBeauty, Dame Products, Discord, Doc Johnson, Durex, Emjoy, Facebook, FeelUnique, Fur, Future of Sex, Google, Goop, Guardlex, Hot Octopuss, HYBRI, Instagram, IsMyGirl, Jimmyjane, Journal of Sex & Marital Therapy, Joylux, joyON, Kickstarter, Kiiro, KinkVR, LELO, Lioness, Lora DiCarlo, Lovense, Lumidolls, Make Love Not Porn, ManyVids, Maude, MindGeek, MonkeyPaw Productions, Morari Medical, MovieMask, MTA (Metropolitan Transportation Authority), MysteryVibe, Nasty Gal, Naughty America VR, Netflix, Neuralink, njoy,, Oculus, OhMiBod, OMGyes, OnlyFans, Patreon, PayPal, Perfect V, pjur, Pornhub, Quim, Realbotix, RealDoll, RealityLovers, ROMP, Rosy, Satisfyer, Skype, StreamMate, StripChat, Superdrug, SynTouch, tabú, TEDx, the Internet of Dongs Project, the Kinsey Institute, They Call Her Alfie, Tumblr, Twitter, Ulta, Unbound, Urban Outfitters, VirtualPorn360, VirtualRealPorn, VRTube, Walmart, We-Vibe, WildFlower, Womanizer, WOW Tech Group

Data & Interactive Forecast

Juniper Research’s Sextech & Adult Content forecast suite includes:

  • For the Sexual Wellness market, Juniper Research provides forecasts for:
    • Total Number of Sexual Wellness Applications Installed
    • Total Value of In-App Purchases from Sexual Wellness Apps per Annum
    • Total Revenue from Sexual Wellness Content
  • For the Adult Content & Services market, Juniper Research provides forecasts for:
    • Total Number of Adult Content Services Subscriptions
    • Total Revenue from Adult Content Subscriptions
    • Total Unique Cam Viewers
    • Total User Spend on Adult Cam Services
  • For the Sextech market, Juniper Research provides forecasts for:
    • Total Number of Devices in Use
    • Total Sales Revenue from Devices
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for five different metrics.
  • Access to the full set of forecast data, containing 143 tables and 17,160 datapoints.

Geographical splits: 9 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

There will be over 36 million connected sextech devices in use in 2020; rising from 19 million in 2019; representing a growth of 87%. Connected sextech devices are compatible with smartphone devices; enabling the user to have greater control of devices via Bluetooth or Wi-Fi.
  • Juniper Research has identified recent lockdown measures in multiple countries, high confidence in online retail, and increased spare time as key drivers to this short-term growth. During lockdown periods, consumer spend on sextech devices increased to simulate intimacy, without breaching social distancing measures.
  • Long-term growth in demand for sextech devices, such as connected vibrators and kegel exercisers, will be driven by their increasing inclusion in the concept of sexual wellness. Sexual wellness is an increasingly mainstream concept of improving sexual wellbeing, which can be supported by digital content and devices.
  • Changing attitudes towards sexual wellness will lead to increasing demand for connected devices from consumers, which will in turn lead to greater availability from retailers. This change of attitudes and heightened availability will drive the sextech device market value to over $9 billion by 2025, up from $3.8 billion in 2020.
  • Whilst the popularity of connected kegel exercisers is likely to increase as a result of sexual wellness, the use of such devices will be limited compared to connected vibrators. Juniper Research maintains that there is an element of confusion surrounding the purpose of kegel exercisers, which will limit the uptake of such devices. North America Latin America West Europe Central & East Europe Far East & China Indian Subcontinent

Sextech & Sexual Wellness Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Sep 2020




Research FAQs

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Research Details

Juniper Research
Scarlett Woodford
Devices & Technologies
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, France, Germany, Italy, Japan, Netherlands, Spain, UK, USA

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