Report Overview

Juniper Research’s latest Agtech research provides critical insight into the fast-paced industry of agricultural technology; assessing the future market outlook, including market challenges, strategic business models and emerging opportunities.

Juniper Research's incisive study provides a comprehensive evaluation of Agtech services, including crop monitoring, supply chain and inventory management, GPS services and the development of the microfarming business model.

This research suite includes:
  • Market Trends & Opportunities (PDF)
  • 5-year Deep Dive Data & Forecasting (PDF)
  • 12 months' Access to harvest Online Data Platform
Key Market Statistics
Market size in 2020: $9.1bn
Market size in 2025: $22.6bn
2020 to 2025 CAGR: 19.98%

  Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Key Takeaways & Strategic Recommendations: A high-level view of market takeaways from the study; highlighting the key findings from the report. Also included are Juniper Research’s strategic recommendations to capitalise on this burgeoning industry.
  • Key Service Analysis: A deep dive evaluation of the future of the Agtech industry; analysing the development and deployment of new areas in the sector, including:
    • Agricultural Sensors & Data Collection
    • Autonomous Machinery
    • GPS Services & Field Management
    • Inventory Management
    • Mapping & Field Services
    • Supply Chain Management Services
  • Benchmark Industry Forecasts: Provided for sector-based revenue in the agricultural industry for 8 key global regions and 19 select countries including:
    • Australia
    • Brazil
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • India
    • Japan
    • Mexico
    • Netherlands
    • Norway
    • Portugal
    • Saudi Arabia
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Juniper Research Phased Evolution Models: Roadmaps that outline Juniper Research’s vision for the next 5 years:
    • Agtech Services
    • Microfarming

Key Questions Answered

  1. What is the potential for Agtech technologies in the next 5 years?
  2. Which emerging technologies will have the most disruptive impact on the market?
  3. What is the potential for micro-farming over the next 5 years?
  4. How has the agriculture market been impacted by the COVID-19 pandemic?
  5. What are the key opportunities for Agtech platforms in the agriculture space?

Companies Referenced

Mentioned: Alphabet, Arabale, Harvest Croo Robotics, IBM, Mantle Lab, SourceTrace, UK Robotics and Autonomous Systems Network, Vodafone, Walmart, WHO (World Health Organisation).

Data & Interactive Forecast

Juniper Research’s latest Agtech forecast suite includes:
  • 5-year benchmark forecasts for key metrics by 8 key regions and 19 country-level splits, including:
  • Total Market Value, split by:
    • Agricultural Management & Sensors
    • Agricultural Weather Services
    • GPS Services & Field Mapping
    • Microfarming
    • Supply Chain & Inventory Management
  • Access to the full set of forecast data of 51 tables and over 9,700 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for different metrics.

Geographical splits: 19 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

The total value of the Agtech market will reach $22.5 billion by 2025; rising from $9 billion in 2020. This represents an average annual growth rate of 150% over the next five years. The Agtech market is comprised of services, such as agricultural sensors for crop management, GPS field mapping, and supply chain management, with the ultimate goal of increasing yields and reducing costs through connectivity and data insight.
  • Agricultural sensors and supply chain management will be key revenue-generating services over the next five years. These two services are anticipated to account for 67% of market value by 2025, owing to emerging solutions that enable low-cost data collection and analysis on agriculture operations.
  • Low power connectivity solutions are key to future growth by offering affordable options that provide clear return on investment to agricultural stakeholders operating in an industry with tight profit margins. The need to automate data collection processes will drive the number of monitoring sensors to 436 million by 2025; rising from 170 million in 2020. These sensors will enable the monitoring of climate, hydration and soil pH levels to minimise operational inefficiencies.
  • Microfarming is the process of utilising small geographical areas for agriculture, and often leverages connectivity technologies to monitor and manage small scale crop production. Microfarming services will exceed $6.7 billion by 2025; growing from $2.7 billion in 2020. This growth will be driven by the development of innovative Agtech services, such as vertical farming and automated crop management.

Agtech Reports


Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
  • harvest market data platform (12 months’ online access) - find out more

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Nov 2020




Research FAQs

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Research Details

Juniper Research
Sam Barker, Saidat Giwa-Osagie
Sustainability & IoT
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, China, Denmark, France, Germany, India, Japan, South Korea, Mexico, Netherlands, Norway, Portugal, Saudi Arabia, Spain, Sweden, UK, USA

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