OTT TV & Video Streaming

Report Overview

Juniper Research’s OTT TV & Video Streaming research is a comprehensive evaluation of the business models, player strategies and macro trends affecting the video streaming industry. It analyses a range of strategies for service providers, network operators and advertisers in this vital digital market.

This report provides extensive forecasts and analysis of the future outlook for this industry; examining the factors that will alter the course of this industry going forward, as well as showcasing key strategies for players in the ecosystem to drive up their engagement and revenue.

The research includes:
  • Market Trends & Opportunities (PDF)
  • 5-Year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' Access to harvest Online Data Platform
Buy Full Research Suite - Immediate access to all the above only £2990.


Key Features

  • Market Landscape: In-depth analysis of OTT TV business models; exploring how providers are reacting to changes in viewing preferences in this fast-moving market.
  • Competitive Player Assessment: Provides insight on the strategic direction and future prospects of 15 core and emerging streaming service providers:
    • Amazon Prime Video
    • Apple TV +
    • BBC
    • Bilibili
    • Crunchyroll
    • Disney+
    • ESPN
    • HBO
    • Hulu
    • Microsoft
    • Netflix
    • Tubi
    • Youku
    • YouTube
    • Zhanqi
  • Market Dynamics & Business Models: Strategic analysis of the business models and major trends in the OTT TV market, including:
    • The impact of 5G on the streaming space
    • The role of TikTok and other forms of social video
  • Benchmark Industry Forecasts: Includes forecasts for OTT TV revenue and advertising spend, split by country, by region, streaming device and monetisation type:
    • SVoD
    • TVoD
    • AVoD

Key Questions Answered

  • What space is there for specialist streaming companies in the market?
  • What challenges are there for bringing new streaming content and models to market?
  • What are the most lucrative revenue models for digital streaming content?
  • How are consumption patterns changing the way digital content is produced and distributed?
  • What role do other digital companies have to play in this ecosystem?

Companies Referenced

Case Studied: Crunchyroll, Paramount, Quibi, Walt Disney Company
Included in Juniper Research Leaderboard: Amazon, BBC, HBO, Hulu, ESPN, Tubi, Youku, YouTube, Zhanqi
Mentioned: 20th Century Studios, ABC, Airtel, Alibaba Group, Apester, Apple, AT&T, Bilibili, ByteDance, Brightcove, British Telecom, Canal Plus, CBS, Comcast, Deutsche Telecom, Dialog, Docomo Digital, English Premier League, European Commission, Facebook, Federal Communications Commission, Fox Corp, Goldman Sachs, HBO, iflix, JPMorgan Chase, KDDI, Kocowa, Liberty Global/Virgin Media, Lionsgate, Lucasfilm, Marvel, Mastercard, MGM, National Geographic, NBC, National Basketball Association, Netflix, NFL, O2, Ofcom, Orange Spain, Otter Media, PayPal, PayTV, Peacock and NBC Digital Enterprises, Pixar, Roku, Samsung, Shudder, Sky, Sony Pictures, Star India, Tata Sky, Telecom Italia, Telefónica, Tencent, Time Warner, Twitter, Universal, Verizon, Viacom, Visa, Vodafone, WarnerMedia, Wedbush, Zain

Data & Interactive Forecast

Juniper Research’s OTT TV & Video forecast suite includes:
  • Regional splits for 8 key regions, as well as 26 country-level data splits for:
    • Australia
    • Brazil
    • Canada
    • China
    • Croatia
    • Denmark
    • France
    • Germany
    • India
    • Italy
    • Japan
    • Mexico
    • Netherlands
    • New Zealand
    • Norway
    • Poland
    • Portugal
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • UK
    • US
  • Sector splits for the following OTT content types:
    • AVOD
    • SVOD
    • TVOD
    • IPTV
  • Device splits for the following devices:
    • Connected TV
    • Desktop
    • Tablets
    • Smartphones
  • 4K content and revenue splits by device
  • Data usage forecasts by device
  • Interactive Scenario Tool allowing users to manipulate Juniper Research’s data for 10 different metrics.
  • Access to the full set of forecast data of 274 tables and more than 69,000 datapoints.
Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

OTT TV & Video Streaming Reports


Full Research Suite

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet
  • 12 months' access to OTT TV & Video Streaming data updates in harvest - find out more

Click here for more information and purchase options

Dec 2020




PDF & Excel Report

Full research suite comprises:

  • PDF report
  • Interactive Forecast IFXL spreadsheet

Click here for more information and purchase options

Jan 2021




Research FAQs

How large is the SVOD Market??
What is the value of the streaming industry??
What are the most popular streaming services??

Research Details

Juniper Research
Nicholas Hunt, James Moar
Content & Digital Media
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Australia, Brazil, Canada, Croatia, Denmark, France, Germany, India, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, UK, USA