Future Digital Advertising: Deep Dive Data & Forecasting 2019-2023
Our market-leading Future Digital Advertising
forecast suite comprises an essential guide to the future of the Digital Advertising market; identifying the future outlook for key market stakeholders across key digital advertising, namely:
- OTT TV services
The forecasts include:
- Total advertising spend, split by device type, region and digital advertising channel.
- Number of impressions: for both in-app and mobile internet advertising, as well as the number of messages sent for message-based advertising.
- Number of adverts blocked through the use of ad blocking technologies and the associated lost advertising revenues.
- Total revenues for advertising platforms using artificial intelligence for programmatic advertising.
- Total advertising revenue loss due to fraudulent activity and total loss avoided through the identification of advertising fraud, split by advertising channel.
Provided in a PDF report and in an interactive Excel spreadsheet.
Download a summary of the forecasts above, or request a detailed list of every table and chart via firstname.lastname@example.org