Future Digital Advertising

Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023

Juniper Research’s Future Digital Advertising strategy research provides a complete evaluation of the digital advertising ecosystem; assessing opportunities across key channels in the ecosystem, including:
  • Online
  • Mobile
  • In-app
  • OTT TV
  • Smartwatches
  • DOOH (Digital-Out-of-Home)
The digital advertising trends research identifies key use cases of AI in the digital advertising industry; evaluating future disruptive impacts in areas including programmatic advertising and combatting advertising fraud. It identifies ad targeting and advertising fraud prevention strategies to present a comprehensive outline of the next 5 years of the digital advertising market size.

This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • 5-Year Deep Dive Data & Forecasting (PDF)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform


Key Features

  • Market Landscape: Extensive analysis of the future outlook of the market, and the role emerging technologies will play in the development of the market.
    • Future benefits of AI, including fraud detection and programmatic advertising
    • Future opportunities in mobile, online, OTT TV and digital out-of-home advertising
    • Key market trends, drivers and constraints acting on the digital advertising market
  • Digital Advertising Platform Analysis: 5-year forecasts for digital advertising platform revenues and market share analysis for leading advertising networks, including:
    • Amazon
    • Baidu
    • Bing
    • Facebook
    • Google
    • Tencent
    • Twitter
  • Juniper Research Positioning Index: A comparative assessment of AI advertising services from 19 digital advertising service providers, categorised in terms of the depth of their service offerings. Vendors in our Positioning Index include:
    • Affectiva
    • Amazon
    • Amplero
    • Baidu
    • Bidalgo
    • Congnitiv
    • Conversica
    • Dynamic Yield
    • Facebook
    • Google
    • GumGum
    • IBM
    • Influential
    • InsideSales.com
    • Invoca
    • Microsoft
    • Quantcast
    • SalesForce
    • Sizmek
  • Benchmark Industry Forecasts: Understand the size of the digital advertising market and where the growth will take place with our highly granular dataset. We identify key opportunities; covering theoretical savings and costs, adoption of the various technologies, revenues from these technologies and more, for 8 global regions and 4 key country markets, covering these segments:
    • Online (Display, Search)
    • Mobile Internet (Display, Search)
    • In-App (Display, Rich Media)
    • OTT TV (Connected TV, Smartphone, Tablet, Desktop PC)
    • Message-Based (SMS)
    • Advertising Fraud
    • AI-based Programmatic Advertising
  • Interviews with leading players across the value chain, including:
    • App Samurai
    • ClickGUARD
    • Codewise
    • GumGum
    • Kochava
    • mGage
    • Pixalate
    • Singular
    • Telecoming
    • TrafficGuard.
  • Juniper Research Leaderboard: 15 leading MMPs (Mobile Measurement Platforms) and anti-fraud solutions providers compared, scored and positioned on the Juniper Research Leaderboard.

Key Questions

  1. How is AI being used in digital advertising?
  2. How much will the digital advertising ecosystem be worth by 2023?
  3. How much are advertisers losing to digital advertising fraud?
  4. What strategies can advertisers and publishers implement to recover some of this lost spend?
  5. Who are the leading digital ad fraud detection and mitigation platforms?

Companies Referenced

Interviewed: Adjust, Affle, App Samurai, ClickGUARD, Codewise, GumGum, Kochava, mGage, Pixalate, Singular, Telecoming, TrafficGuard,
Profiled: Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise, Comscore, Impact, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard, TUNE.
Case Studied: Amazon.
Included in Vendor Positioning Index: Affectiva, Amazon, Amplero, Baidu, Bidalgo, Cognitiv, Conversica, Dynamic Yield, Facebook, Google, GumGum, IBM, Influential, Insidesales.com, Invoca, Microsoft, Quantcast, Salesforce, Sizmek.
A4D, Aarki, Acquired.io, Acxiom, Adalyser, Adcolony, Adconnect, Adform, Ad‑juster, Adobe, Adveritas, Aeron, Affluent, Airbnb, Alphabet, Altitude, Amobee, Apartment List, API.ai, Appfuel, Appier, Apple, AppLift, AppNexus, Apsalar, Artisan, Associated Press, ATIS (Alliance for Telecommunications Industry), AVA.ai, BBC Worldwide, Bennett, Bing, Branch, Burger King, Button, BuzzFeed, C9, CAAF (Coalition Against Ad Fraud), Cambridge Analytica, Cassandra, CBS, Centro, Centurion Corporation, CenturyLink, Chartboost, Chewy, Citigroup, ClearPier, ClearSaleing, Coleman & Co, CreditSesame, Cricket Wireless, D2C, Dark Blue Labs, Dataxu, Demandware, Dentsu, Diply, Eloqua, Epson, Eureka & Docker, everjobs, Eyeball Division, Fiksu, Fitplan, Folloze, Forbes, Forensiq, FreeWheel, Fyber, General Mills, GFK, Goodway Group, Grammarly, Gripati Digital Entertainment, Groupon, GS Stat Counter, Halli Labs, Hallmark Channel, HelloFresh, HIS Markit, Hotel Tonight, HP, HubSpot, IAB (Interactive Advertising Bureau), IMDB, iHance, Implisit, InferSystems, InMobi, Innovid, Innvervate, Inovalon, Instagram, Investing.com, ironSource, Itochu, Kabbage, Kaggle, Kayzen, Kellogg’s, KITT.AI, Lamoda, Leadpoint, Lexus, Liftoff, LinkedIn, Liverpool Football Club, Lyft, M&C Saatchi, Managed Objects, Marketo, Markt.ooo, Marriott Hotels, Mars, Match, McDonald’s, M-Code, MediaOcean, MediaRadar, Mediarails, MetaMind, Migros, MobileDevHQ, MobileRQ, Mobimasta, MoPub, mParticle, Mpire, MRC (Media Rating Council), NBCUniversal, Nestlé, Netty, Neustar, NewVoiceMedia, Nexon, Nike, NinthDecimal, Nudge.Ai, Olymp Trade, Omnicom Media Group, Onavo, optimob, Oracle, Pandora, Paperclip, Pardot, Partnerize, Peer39, Pepsi, Pinterest, PlaceIQ, PLAYXPERT, Pocket Media, PointRoll, Proctor & Gamble, Publicis, Pubmatic, Rakuten, Rappi, Raven Tech, Razer, reddit, RelateIQ, RhythmOne, Rocket Fuel, Roku, runtastic, Saatchi LA, Sabre Holdings, Samsung, SAP, Savings.com, ScaleArc, Segment, Sephora, Shazam, Shoffr, Shopcom, Shopify, Simmons, Skillz, Snap, Sony, Spring Boot on Java 8, Stitchfix, StrikeAd, Sunset World, Symantec, Synthace, Tappx, Telaria, Tencent, The Atlantic, The Canadian Real Estate Association, The Los Angeles Film School, Toyota, TVSquare, Tvty, Twitter, Unbotify, Under Armour, Urban Outfitters, Verizon ,Vice, Vision Factory, Vizury, Vungle, Walmart, WhiteOps, WyWy, xPerception, Yelp, Yodas.com, Zynga.

Data & Interactive Forecast

Juniper Research’s Future Digital Advertising forecast suite includes:
  • Regional data splits for 8 key regions as well as country level splits for:
    • US
    • Canada
    • UK
    • Germany
  • Online advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile Internet advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
  • Mobile in-app advertising revenues, split by:
    • Display advertising
    • Rich media advertising
  • OTT TV Advertising, split by:
    • Connected TV
    • Smartphone
    • Tablet
    • Desktop PC
    • SMS Advertising
  • Online ad blocking and lost revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile Internet ad blocking, split by:
    • Internet display advertising
    • Internet search advertising
  • Advertising fraud, split:
    • Online advertising
    • Mobile advertising
    • In-app advertising
    • Install attribution fraud
  • AI Platform Revenues, split by:
    • Mobile search advertising
    • Mobile display advertising
    • Online advertising
  • Interactive Excel Scenario tool allowing the user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 360 tables and over 30,400 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Future Digital Advertising Full Research Suite


Full Research Suite

Future Digital Advertising full research suite comprises:

  • Future Digital Advertising Executive Summary PDF Report
  • Future Digital Advertising Deep Dive Strategy & Competition PDF Report
  • Future Digital Advertising Deep Dive Data & Forecasting PDF Report
  • Future Digital Advertising Interactive Forecast Excel Data
  • 12 months' access to Future Digital Advertising data updates in harvest - find out more


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Research Details

Juniper Research
Sam Barker
Content & Digital Media
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA

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