Report Overview

Juniper Research’s Digital Advertising Fraud research provides comprehensive forecasts and analysis across online, mobile browsing and in-app advertising fraud. Also included are 5-year forecasts for install attribution fraud.

It also includes an analysis of the future of digital advertising fraud trends and market strategies for mitigating the loss to fraudulent activities. The research also provides a comprehensive evaluation of fraud tactics, future innovation in fraud tactics and the leading fraud mitigation platforms.

The report also positions 14 MMPs (Mobile Measurement Platforms) and anti-fraud solution providers in the Juniper Research Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

This research suite comprises:
  • Strategy & Forecasts (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 months' access to harvest Online Data Platform
Key Market Statistics
Market size in 2022: $67.8bn
Market size in 2026: $112.6bn
2022 to 2026 CAGR: 13.67%

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Key Features

  • Market Outlook: An extensive evaluation of significant market trends impacting digital advertising fraud, including the impact of the COVID-19 pandemic, alongside strategic recommendations for key advertising stakeholders. These stakeholders include 14 MMPs and anti-fraud solution providers, as well as advertisers. Also included is a case study of the use of click fraud bots and click farms.  
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 14 MMPs and anti-fraud solution providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the digital advertising space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s Digital Ad Fraud Competitor Leaderboard are:
    • Adjust
    • App Samurai
    • AppsFlyer
    • Branch
    • ClickGUARD
    • Codewise
    • Comscore
    • impact.com
    • Kochava
    • Machine Advertising
    • Pixalate
    • Singular
    • Telecoming
    • TrafficGUARD
  • Regional Analysis: An evaluation of the top 10 countries most impacted by digital advertising fraud, in terms of lost revenue. Also included is a case study of the ‘Methbot’ fraud scheme.
  • Benchmark Industry Forecasts: 5-year forecasts are provided for total number of fraudulently clicked ads, total advertising spend saved through AI & machine learning algorithms and total lost revenue through advertising fraud. Forecast splits are included for online advertising fraud, mobile browsing fraud, in-app ad fraud and install attribution fraud, as well as by our 8 key regions and 45 countries listed below:  
    • Argentina
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • India
    • Indonesia
    • Italy
    • Japan
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Thailand
    • Turkey
    • Ukraine
    • United Arab Emirates
    • UK
    • US
    • Vietnam

Key Questions Answered

  1. How much revenue will be lost to digital advertising fraud by 2026?
  2. Which vendors are leading the market for digital ad fraud detection and mitigation services in 2022?
  3. What impact has the COVID-19 pandemic had on digital advertising fraud?
  4. Which countries represent the biggest opportunities for MMPs and anti-fraud solution providers?
  5. How much advertising spend will be saved through AI and machine learning algorithms by 2026?

Companies Referenced

Included in the Juniper Research Competitor Leaderboard: Adjust, App Samurai, AppsFlyer, Branch, ClickGUARD, Codewise, Comscore, impact.com, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard.
 
Mentioned: 1-800-Flowers.com, Aarki, Acquired.io, Activate, AdAction, AdColony, Adidas, Adjoe, Ad-juster, Adobe, ADT, Adtiming, Aeron, Affirm, Affluent, Algolift, Amazon, Amobee, Apalon Apps, App Clips, Appier, Apple, Applift, AppLovin, Appnext, AppNexus, Appreciate, Appsumer, Atom Finance, Audible, Baidu, BBC Worldwide, Bidalgo, Bidease, BidMotion, Bidshake, BigCommerce, Bing Rebates, Black Bears, Booktopia, Button, BuzzFeed, ByteDance, CAA, Cabela’s, Canela Media, Canva, Capcom, Carmax, Cassandra, CBS, CentralNic, Centro, Cerberus, Chanel, Chartboost, Charter Communications, Chick-fil-A, Chingari, Choice Hotels, Çiçeksepeti, Clearsaleing, CNN, Coca-Cola, Coda Payments, Competition Bureau Canada, Credit Sesame, Criteo, Cross Install, Crown Media, Current, Dataxu, Dave & Busters, DAZN, Decathlon, DICK’s Sporting Goods, DigiCenter, Digital Turbine, Dior, Discovery Channel, DISH media, Disney, Dodge & Cox, Dollar Shave Club, Domino’s, Donatos, DoubleDown Interactive, Drupal, Dunkin’ Donuts, Duolingo, Eastside Games, Easyship, eBay, Eight Roads, Elle, Entain Group, ESPN, Eureka & Docker, eve Sleep, ExoClick, Experian, Fanatics, Fareportal, Feedmob, Fiksu, Fluent, Forensiq, Foursquare, FOX (Force Operation X), FreeWheel, fuboTV, Fundera, Funovus, Fyber, General Atlantic, General Catalyst, GESTE, GFK, Glispa, Gojek, Goldman Sachs, Google, Grazia, GrubHub, GSK, GungHo, Harry’s, Headspace, Headway, Helix Sleep, Helzberg Diamonds, Hilton, Hive, Hollister, Hopper, HSBC, Huawei, HubSpot, Hulu, HUUUGE, ibotta, IDEAL OF SWEDEN, InferSystems, Inmobi, Innovid, Instacart, Instapage, Intigal, Intralink, Intuit, ironSource, Jack in the Box, Jamba, Jampp, Java 8, Joom, Joomla!, JOYY Inc, Kat’s Naturals, KFC, Kloser, Knorex, Lenovo, Letgo, LetsGetChecked, Lifestreet, Liftoff, LightCMS, Limpid, LINE, LinkedIn, Little Caesars, Love, Bonito, LPL Financial LLC, Luno, Lyft, Macy’s, Magento, Magma Venture Partners, Magoosh, Marvell, Match, McAlister’s Deli, McDonald’s, MediaOcean, MediaRadar, Mediarails, Mercedes‑Benz.io , Météo France, Method Capital, Mgid, Microsoft, Minecraft, MMI (Method Media Intelligence), MobileRQ, MobilityWare, Moe’s Southwest Grill, Moloco, MoPub Acquire, mParticle, Mpire, Muddy Waters, MyRepublic, N3TWORK, National Geographic, NBC, Netflix, Netty, Neustar, New York Post, NFL, Nike, NordVPN, Norwest Venture Partners, ODD Games, Omio, Oracle, Orange, Outbrain, OWN, P.F. Changs, Pact Insurance, Paramount, Peacock, PerformCB, Pinterest, Pitango, Pixo, Pluto TV, Pop, PrestaShop, Procter & Gamble, Propeller Ads, PubMatic, PwC, Quicken, Qumra Capital, Qurate Retail , Qverse, Rakuten, Razr, Reddit, Redfin, Remerge, Render Studio, Revolut, RhythmOne, Roku, Rollic Games, Rovio, Safeco Insurance, Salesforce, Samsung, Sandstorm Interactive, Segment, Shahid, Shareablee, Shopify, Showtime, Signaturefd LLC, SiriusXM, Sizmek, Skillz, Skyscanner, Slack, Sling TV, Smadex, Smile Direct Club, Snap Inc., Snowflake, Spring Boot, Squarespace, SRI, Star+, Starling Bank, Stitch Fix, Storelink, Strava, StubHub, Swiss National Bank, Symantec, Taboola, TapBlaze, Tapjoy, Taptica, Telstra Ventures, Tencent, Teskin Games, Thalamus, The Athletic, The Trade Desk, Thomvest Ventures, Ticketmaster, TikTok, T-Mobile Capital Partners, Trackonomics, TradeDoubler, Translink Capital, TransUnion Canada, Tribuna, TUI, Tune, Turner, Twilio, Twitch, Twitter, Uber, Udacity, UDECAM, UFC, Unbotify, Unbounce, Union des Marques, United Airlines, Unity Ads, Univision, US Bank, Venmo, Verizon Media, Verve, ViaMichelin, Virgin, Visa, Vivo, Vizio, Volusion, Wakeapp, Walmart, WarnerMedia, Wayfair, Weatherbug, Weatherzone, Weebly, Western Union, Westpac, William Hill, Wix.com, WordPress, World Economic Forum, Xoom, Xumo, Yahoo, Yelp, Yodas.com, You Appi, ZALORA, Zenith Bank, Zoomd, Zynga.
 
 

Data & Interactive Forecast

Juniper Research’s Digital Advertising Fraud forecast suite includes:
  • Forecast splits for 8 key regions, as well as 45 country-level data splits for:
  • Advertising Fraud Market Summary, including:
    • Total Number of Fraudulently Clicked Ads
    • Total Advertising Spend Saved Through AI & Machine Learning Algorithms
    • Total Lost Revenue through Advertising Fraud
Data splits are provided for online advertising fraud, mobile browsing fraud, in-app ad fraud and install attribution fraud.  
  • Access to the full set of forecast data of 55 tables and more than 20,100 datapoints.
  • Interactive Excel scenario tool allowing users to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 45 countries

Harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables, overlaying different forecasts within the one chart - using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the Interactive Scenario Tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast Summary

Digital advertising spend lost to fraud will reach $68 billion globally this year; rising from $59 billion in 2021. 
  • The top 5 countries most impacted by advertising fraud; accounting for 60% of global losses this year, include:
1. US
2. Japan
3. China
4. South Korea
5. UK
  • Advertisers in the US will potentially suffer the most in financial loss due to fraudulent activity, with total losses in the US expected to surpass $23 billion this year.
  • The US represents the largest market for digital advertising spend, with high levels of Internet penetration and elevated mobile app and browser usage presenting strong opportunities for the display of promotional content.
  • With the US representing such a significant market in terms of advertising spend, campaigns in North America will undoubtedly attract the attention of fraudulent players. This will lead to unprecedented innovation in fraud tactics within the US, with advertisers demonstrating a greater requirement for fraud detection and mitigation services.
  • n response to the rising threat of ad fraud, digital advertisers targeting these five markets must form strategic partnerships with ad fraud detection and prevention vendors, that are capable of distinguishing between valid and fraudulent advertising traffic that provides no return on ad spend.
  • The most successful ad fraud detection tools will harness machine learning algorithms to compare advertising traffic with previously observed, verifiable baseline data. As a result, advertisers must adopt fraud and mitigation solutions to maximise return on ad spend through the earlier detection of new fraud tactics.

Digital Advertising Fraud Reports

Date
Price

Full Research Suite

  • Market trends, strategies and forecasts report (pdf)
  • Market data & forecasts - All topic data and interactivity (xls)
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Feb 2022

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Research FAQs

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Research Details

Publisher:
Juniper Research
Published:
21/02/2022
Author(s):
Scarlett Woodford
Category:
Content & Digital Media
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, United Arab Emirates, UK, USA, Vietnam

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