Digital Advertising

Report Overview

Juniper Research’s latest Digital Advertising research provides a comprehensive assessment of this market facing significant disruption, including an analysis of trends currently influencing the industry.

This report includes key recommendations for advertising stakeholders, 5-year forecasts presented with strategic analysis and insight, our Competitor Leaderboard for 14 leading ad attribution platforms and in-depth examination of the impact of recent high-profile privacy policy changes on the market.

This report is aligned to 5-year forecasts for the market, including:
  • PC Advertising
  • Mobile Advertising
  • SMS Advertising
  • OTT TV Advertising
  • DOOH (Digital-Out-of-Home) Advertising
This research suite includes:
  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Market Data & Forecasting (PDF)
  • 12 months’ access to harvest online data platform
Buy Full Research Suite - Immediate access to all the above only £3750.


Key Features

  • Market Outlook: An evaluation of significant market drivers and strategic recommendations for key advertising stakeholders, including ad tech companies, mobile ad attribution platform providers and digital advertisers.
  • Benchmark Industry Forecasts: 5-year forecasts are provided for the total digital advertising market value, total spend lost to ad blockers and net spend. Forecast splits are included for PC advertising, mobile advertising, SMS advertising, OTT TV advertising and DOOH advertising.
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 14 leading advertising attribution platform providers, including:
    • Adjust
    • App Samurai
    • AppsFlyer
    • Branch
    • ClickGUARD
    • Codewise
    • Comscore
    • Impact
    • Kochava
    • Machine Advertising
    • Pixalate
    • Singular
    • Telecoming
    • TrafficGuard
  • Privacy Policy Analysis: An assessment of recent privacy policy changes impacting the digital advertising market, including Apple’s ATT (App Tracking Transparency) framework, SKAdNetwork 2.0 and Private Relay solution, as well as Google’s Privacy Sandbox. This assessment will include an evaluation of the challenges associated with, and the opportunities that can be realised through, these changes within the market.

Key Questions Answered

  1. How much will the digital advertising market be worth by 2026?
  2. What impact will change to the data handling policies of technology giants, such as Apple and Google, have on the digital advertising market?
  3. Which ad attribution platforms are leading the market for attribution services in 2022?
  4. How can advertisers maximise return on advertising spend over iOS devices?
  5. Which platforms represent the greatest opportunities for digital advertisers?

Companies Referenced

Interviewed: Adjust, Branch,, Pixalate, Telecoming.
Case Studied: Apple, Kochava, Open X.
Included in Juniper Research Competitor Leaderboard: Adjust, App Samurai, AppsFlyer, Branch, ClickGUARD, Codewise, Comscore,, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard.
Mentioned: Aarki, Acorns,, Activate, Acxiom, AdColony, Adform, Adidas, Ad-juster, AdMob, Adobe, ADT, Aeron, Affirm, Airbnb, Algolift, Amazon, Amobee, Amplitude, Appier, Apple, AppLovin, Appnext, AppNexus, Appsumer, Apsalar, Atom Finance, Baidu, BBC, Benfica, Bennett, Bidalgo, Bidshake, BigCommerce, Bing, Black Bears, Bobble AI , Bold Screen Media, Booktopia, Braze, Button, BuzzFeed, Cabela’s, Canela Media, Canva, Capcom, Carmax, Cassandra, CBS, Centro, Centurion Corporation, Chartboost, Charter Communications, Chick-fil-A, Choice Hotels, Clearsaleing, CNN, Coca Cola, Coda Payments, Coleman & Co, Constellation Software , Credit Sesame, Criteo, Crown Media, Current, D2C, Dataxu, Dave & Busters, DCCC, Decathlon, DICK’s Sporting Goods, DigiCenter, Digital Turbine, Discovery Channel, DISH media, Disney, Dollar Shave Club, Dominos, Donatos, DoubleDown Interactive, DraftKings, Drupal, Dunkin’ Donuts, Duolingo, Eastside Games, Easyship, eBay, Eight Roads, ESPN, Eureka & Docker, eve Sleep, Experian, Fanatics, Fareportal, Fiksu, First Derivatives Ltd, Forensiq, Foursquare, FOX (Force Operation X), FreeWheel, fuboTV, Fundera, Funovus, Fyber, Gameloft, General Atlantic, General Catalyst, GFK, Goldman Sachs, Google, GroupM, GrubHub, GungHo, Harry’s, Headspace, Helix Sleep, Helzberg Diamonds, Hepsiburada, Hilton, Hive, Hollister, Hopper, HSBC, Huawei, HubSpot, Hulu, HUUUGE, ibotta, IDEAL OF SWEDEN, InferSystems, Inmobi, Innovid, Instacart, Instapage, Intigal, ironSource, Itochu, Jack in the Box, Jam City, Jamba , Jampp, Java 8, Javelin Venture Partners , Joom, Joomla!, JustSlideMedia, Kat’s Naturals, KFC, Knorex, Lenovo, Letgo, LetsGetChecked, Lifestreet, Liftoff, LightCMS, Limpid, LinkedIn, Little Caesars, Love, Bonito,  LUMA, Luno, Lyft, Macy’s, Magento, Magma Venture Partners, Magoosh,, Marvell, Match, McAlister’s Deli, Media Donuts, MediaOcean, MediaRadar, Mediarails, mediasmart,, Meta, Method Capital, Microsoft, Minecraft, Mixpanel, Mobile Marketing Association, MobileRQ, MobilityWare, Moe’s Southwest Grill, Moloco, MOLOCO, MoPub, mParticle, Mpire, My Republic, N3TWORK, National Geographic, NBC News, NCAA March Madness, Netflix, Netty, Neustar, New Look, New York Post, Nike, NordVPN, Norwest Venture Partners, ODD Games, Omio, Oracle, OWN, P.F. Changs, Pact Insurance, Paramount, Peacock, Pinterest, Pitango, Pixo, Postmates, PrestaShop, Providence Equity Partners, PSG (Paris Saint-Germain), Quicken, Qumra Capital, Qurate Retail, Rakuten Advertising, Razr, Real Madrid, Reddit, Redfin, Remerge, Render Studio, Revolut, RevX, RhythmOne, Roku, Rollic Games, Rovio, Safeco Insurance, Salesforce, Sandstorm Interactive, Segment, Shareablee, Shoffr, Shopify, Shopify, Showtime, Silversmith Capital Partners, Simmons, SiriusXM, Sizmek, Skillz, Skyscanner, Slack, Sling TV, Smadex, Smile Direct Club, Snap Inc., Snowflake, Spring Boot , Squarespace, Star+, Starling Bank, Stepsetgo, Stitch Fix, Strava, StubHub, Symantec, TapBlaze, Tapjoy, Telstra Ventures, Tencent, Teskin Games, Thalamus, The Athletic, The Trade Desk, Thomvest Ventures, Ticketmaster, TikTok, T-Mobile Capital Partners, Tokopedia, Trackonomics, Translink Capital, TransUnion, Tribuna, TUI, Tune, Turner, Twilio Segment, Twitch, Twitter, Udacity, UFC, Unbotify, Unbounce, Unilever, United Airlines, United Nations, Univision, US Bank, Verizon Media, Vidstart, Virgin, Visa, Vivo, Vizio, Vizury, Volusion, Vungle, Walmart, WarnerMedia, Wayfair, WB Games, Weatherbug, Weatherzone, Weebly, Western Technology Investment, Westpac, William Hill,, WordPress, World Economic Forum, Xoom, Yahoo, Yelp, You Appi, ZALORA, Zenith Bank, Zynga.

Data & Interactive Forecast

Juniper Research’s Digital Advertising forecast suite includes:

  • 5-year benchmark forecasts for crucial digital advertising metrics by 8 key regions and 45 country-level splits, including:
    • Argentina
    • Australia
    • Austria
    • Belgium
    • Brazil
    • Canada
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • India
    • Indonesia
    • Italy
    • Japan
    • Malaysia
    • Mexico
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Thailand
    • Turkey
    • Ukraine
    • United Arab Emirates
    • UK
    • US
    • Vietnam
  • Digital Advertising Market Summary, including:
    • Total Market Value
    • Total Spend Lost to Ad Blockers
    • Net Spend
  • Data Splits Provided for:
    • DOOH Advertising
    • Mobile Advertising, Split by Smartphones, Featurephones and Tablets
    • OTT TV Advertising, Split by Connected TVs, Desktops and Notebooks, Smartphones, and Tablets
    • PC Advertising, Split by Display Ads, Video Ads and Search Ads
    • SMS Advertising
  • Access to the full set of forecast data of 272 tables and over 99,500 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Digital Advertising Full Research Suite


Full Research Suite

Full research suite comprises:

  • Market Trends & Strategies PDF Report
  • Competitor Leaderboard PDF Report
  • Market Data & Forecasts PDF Report
  • Interactive Forecast Excel Data
  • 12 months' access to Digital Advertising data updates in harvest - find out more

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Research FAQs

How much do advertisers lose due to digital advertising fraudsters??
What is the future of online advertising??
What are the trends in digital advertising??

Research Details

Juniper Research
Scarlett Woodford
Content & Digital Media
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Croatia, Czech Republic, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Italy, Japan, South Korea, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Philippines, Poland, Portugal, Qatar, Romania, Russian Federation, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Thailand, Turkey, Ukraine, UK, USA

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