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Worldwide Digital Advertising
OverviewJuniper Research’s highly regarded Digital Advertising research provides actionable insights, market intelligence and strategic recommendations for stakeholders on the rapidly evolving mobile and online advertising markets.

It investigates the role of smartphones, tablets, smartwatches, and PCs (laptops and desktops) as a delivery and engagement channel, how it is positioned by brands and retailers within an omnichannel strategy, and what hurdles must be overcome if it is to achieve its full potential. For the first time, the research investigates the impact that ad blockers are set to have on the total digital advertising market and publisher revenues.

This research suite includes:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Extensive analysis of the advertising value network, as new formats and payment mechanisms emerge.
  • Sector analysis and forecasts for advertising channels:
    • Online (Display, Search)
    • Mobile Internet (Display and Search)
    • In-App (Display and Rich Media)
    • Message-Based (SMS and MMS)
    • Wearables (Smartwatch).
  • Interviews with leading players across the value chain, including:
    • The Rubicon Project
    • Eyeo
    • DemandBase
    • Fiksu
    • Secret Media
    • Rocketship Apps
    • Airpush
    • Shine Technologies
  • Strategic assessment of key industry trends including the rise of wearable advertising, and the increasing threat of ad blocking technologies.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.
  • Benchmark forecasts for advertising revenues split by advertising channel and device type. New market forecasts for loss revenues arising from ad blocking technologies, split by:
    • Online Advertising
    • Mobile Advertising

Key Questions

  1. What new platforms will see the strongest growth in digital advertising?
  2. What are the future opportunities that advertisers will be presented with in the mobile and digital space?
  3. To what degree will ad-blocking technology impact the revenues of digital advertising?
  4. Which strategies will be the most successful in countering the effect ad-blocking?
  5. What innovations are happening in the digital advertising industry with regards to rich media, ad formats, programmatic buying etc?

Companies Referenced

Interviewed: AirPush, Demandbase, Eyeo GmbH, Fiksu, Rocketship Apps, Rubicon Project, Shine Technologies.
Profiled: AirPush, Alphabet, Amobee, Demandbase, Eyeo GmbH, Facebook, Fiksu, OpenX, Rocketship Apps, Rubicon Project, Shine Technologies, xAd.
Case Studied: ABP (Ad Block Plus), Been Choice, MediaMath, Rubicon Project, Shine Technologies, VirtualSKY, WIRED.
10x, Adconian Direct, Adelphic, Adenyo, Adjitsu, Admoove, Adobe, AMI (American Media Inc), AOL, Apple, Aprimo, Bell Labs, Blogger, Box Buzzfeed, Cadreon, Captivate Network,, Clickability, Crownpeak, Digicel, Disconnect, DocuSign, Dunkin’ Donuts, E.piphany, EFF (Electronic Frontier Foundation), Ektron, Exact Target, Flipboard, Forbes, Foursquare, Fox, GE, Globespan, Google, Gradient X, Hubbi, Hubspot, Hutchison Group, IAB (Interactive Advertising Bureau), IBM, Instagram, ISITE Design, JumpTime, Kontera, L90, LiftDNA, LiveRamp, Lucent Technologies, Marketing Tech Blog, MediaOcean, Microsoft, News Corp, Ofcom’, Opentext, Oracle, OthersOnline, Outback Steakhouse, OutFront Media, PageFair, Pedowitz Group, Philips, Picasa, Pinterest, Pubmatic, Razorfish, ReaXions, RingRing Media, RunKeeper, SailThru, Salesforce, Samsung, SAP, SDL, SecretMedia, Silverpop, Simon Fraser University, SingTel, Site Scout, Softbank, SonoTrend, StrongMail Systems, Strongview, Telefonica, Three, Turkcell, Twitter, , Verizon, Vodafone, Webtrends, WordPress, Workday, Yahoo, Yellow Pages, YouTube, Zondingo.

Data & Interactive Forecast

Juniper’s Worldwide Digital Advertising forecast suite includes:
  • Regional data splits for 8 key regions as well as country level splits for:
    • US
    • Canada
    • UK
    • Germany
  • Online advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile internet advertising revenues, split by:
    • Internet display advertising
    • Internet search advertising
  • Mobile in-app advertising revenues, split by:
    • Display advertising
    • Rich media advertising
  • Messaging Advertising, split by:
    • SMS Messaging
    • MMS Messaging
  • Online ad blocking and lost revenues, split by:
    • Internet display advertising
    • Internet search advertising
    • Internet video advertising
  • Mobile internet ad blocking, split by:
    • Internet display advertising
    • Internet search advertising
  • Interactive Excel Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 317 tables and over 27,700 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Worldwide Digital Advertising 2016-2020

Click here for product details

The research assesses the potential for the digital advertising sector, providing a host of recommendations for brands, ad networks, exchanges, operators and publishers. It also identifies the critical factors that are influencing the digital advertising industry across mobile, online and wearable sectors. In order to gauge the size of the total market for digital advertising, the research includes forecasts split by delivery channel, device and advertising formats.
The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with key player capability assessment and matrix (PDF)
  3. Market Sizing & Forecasts – Regional and sector prospects analysis together with five year forecasts for key metrics, including adoption and service revenue (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 27,700 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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Research Details

Sam Barker
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, UK, USA

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