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Sharing Economy
OverviewThe concept of sharing resources; such as garden equipment, extra storage space, and spare capacity on car journeys, has been dubbed the ‘Sharing Economy’. Whilst this is not a new concept, digital formats, alongside the rapid expansion of the online ecosystem, have led to an exponential increase in the sharing of not just physical goods, but also skills and human resources.

Juniper’s Sharing Economy research offers comprehensive coverage and insight into this rapidly growing marketplace, alongside expert analysis of the monetisation strategies, key player opportunities, and future developments.

The research provides an assessment of the core sectors of this industry including:
  • Shared Transport
  • Space
  • Services
  • Money (Crowdfunding)
  • Logistics
  • Manufacturing, Agriculture and B2B services
It analyses the major drivers and disruptive factors set to influence and impact more traditional markets moving forwards.

This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as insights from industry players including:
    • BoldIQ
    • DOCOMO Digital
    • Nimber
    • Silvernest
  • Benchmark industry forecasts for sharing economy across the following sectors:
    • Shared Transport
    • Space
    • Services
    • Money (Crowdfunding)
    • Logistics
    • Manufacturing
  • Trend Appraisal: Major trends explored, allied with Juniper’s view and assessment of their implications for industries such as leisure and tourism, local & international delivery, and transportation.
  • Player Positioning Quadrant: Analysis of major players in each sector, providing assessment of their respective size and capability, as well as focus of operations.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 sharing economy vendors.

Key Questions

  1. What are the emerging opportunities in the sharing economy, and how can businesses utilise these?
  2. Who are the new players in the sharing economy and what impact are they having?
  3. What is the total size of the sharing economy, in terms of platform revenues?
  4. What are the key trends and developments for 2017 and beyond?
  5. How is the industry developing and what are the pressures faced by more established sharing economy providers?

Companies Referenced

Interviewed: BoldIQ, Docomo Digital, Nimber, Silvernest.
Profiled: Airbnb, BlaBlaCar, Etsy, FirstBuild, Freelancer, Lyft, Nimber, PivotDesk, Pley, Silvernest, TaskRabbit, Uber.
Case Studied: Airbnb, BoldIQ, Deliveroo, Docomo Digital, Etsy, Everbooked, FirstBuild, Freelancer, John Deere, LendingClub, Nimber, Piggybee, Quirky, Rent the Runway, Silvernest, TaskRabbit, Uber.
Mentioned: Airtel, ALD Automotive, Amazon, American Express, AOL, CargoMatic, Caterpillar, CB2, Concur, Couchsurfing, Crowdcube, Daimler, DayJet, Deco Software, Didi Chuxing, Disney, Docomo Digital, eBay, eHarmony, Elance, Escrow,, Fig, Fiverr, Fon, Freecycle, GE (General Electric),, GM (General Motors), Google, Grab, Gumtree, Helparound, Home Instead, HomeAway, IBERIA, IndieGoGo, Intuit, IRCTC (Indian Railway Catering and Tourism Corporation), Kickstarter, Kigo, KLM, LimeExchange, Local Motors, Lou & Grey, Luxury Retreats, Macy’s, MakerBot,, Mosaic, Musketeer, NASA, National Express/ALSA, National Geographic, Near Me, Netflix, NextCrew, Nongtian Guanjia, Nortura, nuTonomy, Ola, OnForce, Opal, Paytm, Projectlinkr, QuickBooks, Rakuten, Salesforce, Samsung,, Seedrs, Sendgrid, Shyp, Skillshare, Skype, SmartHost, Softbank, Spacer, Sparkbox Toys, Sphero, Spotify, Stumbleupon, Supper Share, TechShop, Techstars, The Land of Nod, Thinkfull, Thumbtack, Tilt, ToughMudder, Trooly, TurboTax Online, TwoGo, UpCounsel, Vandebron, Viatek, VICE Media, VINCI Autoroutes, Volvo, Waymo, WeWork, Whole Foods, Yard Club, Zipcar.

Data & Interactive Forecast

The Sharing Economy forecast suite includes:
  • Splits according to 8 key global regions alongside the following country splits:
    • Canada
    • China
    • Denmark
    • France
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • Japan
    • South Korea
    • UK
    • US
  • Market split by Sector:
    • Transport
    • Space
    • Services
    • Logistics
    • Manufacturing
    • Money (Crowdfunding)
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 12 different metrics.
  • Access to the full set of forecast data of 138 tables and more than 19,500 data points.
Juniper Research’s highly granular interactive excels enable clients to manipulate our forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Download a summary of the table of contents below, or request a detailed list of every table and chart via

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Sharing Economy: Deep Dive Data & Forecasting 2017-2022

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Juniper delivers industry benchmark forecasts for the Sharing Economy, enabling users to understand the opportunity on a national and international basis for this rapidly growing industry. Provided in a PDF report and an interactive XL spreadsheet.

Backed by expert analysis and commentary from our analysts, these forecasts include market data for the following sharing economy sectors:
  • Transport:
    • Transport driver numbers, associated revenues, and the proportion taken by platform owners.
  • Space:
    • Consumer property rentals and total rooms rented per annum, rental revenues and the proportion taken by platforms.
    • Corporate desk rental users, total revenues and theproportion taken by corporate rental platforms.
  • Services:
    • Users advertising for personal tasks, average charge per task, total revenues and the proportion of revenues taken by platform.
    • Users of shared employee services, average cost per job, service charges, proportion of users who pay for a membership andtotal revenues.
  • Logistics:
    • Users who advertise for shipping services, total revenues taken from service charges, proportion of revenues taken by platform, proportion of packages shipped with a flat rate fee andtotal revenues.
    • Users who work for local delivery services, average service charge, total revenues.
  • Shared Manufacturing:
    • People who access crowdsourcing invention platforms, proportion of projects which are successfully developed, average number of units shipped per project, total revenues, and proportion taken by platform owners.
    • Proportion of people who access crowdsourcing invention platforms who produce a product through shared manufacturing, average cost of machinery, total revenues.
  • Crowdfunding:
    • Crowdfunding platform revenue totals.
Download a summary of the forecasts below, or request a detailed list of every table and chart via

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30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Lauren Foye
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, France, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK

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