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Mobile & Online Gambling
OverviewJuniper Research has a strong record in the Mobile & Online Gambling research arena, offering comprehensive analysis of the core digital gambling sectors, assessing top trends and market disruptors, alongside Juniper’s view of impacts on the industry.

The research gives detailed insight into the latest developments, including methods of content delivery, new technologies and legislation changes. The research covers:
  • Sportsbook;
  • Exchange Betting;
  • Casino;
  • Lottery;
  • VR (Virtual Reality) Betting.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 

Key Features

  • Insights into the current market layout as well as future opportunities, including the following Juniper models:
    • Disruptors & Innovators Quadrant
    • Sector Dynamics Analysis
  • Case studies highlighting the current and emerging players in the mobile and online gambling industry, alongside key player strengths and weaknesses.
  • Top trends in the mobile & online gambling space, alongside Juniper’s assessment of industry impacts.
  • Sector performance and player analysis.
  • Assesses the impact of key state, national and international regulatory changes on stakeholders and players.
  • Heat map based analysis of US state and European online gambling regulation.
  • Key player capability and capacity assessment, together with vendor market positioning Leaderboard.

Key Questions

  1. What is the total market for mobile and online gambling? How does this vary between sectors?
  2. What are the top 10 trends in the mobile and online gambling space today?
  3. How can gambling providers maintain customer loyalty, particularly in the wake of consolidation?
  4. What is the potential for new technologies such as VR?
  5. What is the current status of the regulatory landscape?

Companies Referenced

Interviewed: FlowPlay, Lucky VR, Plumbee.
Profiled: 888 Holdings, Bet365, Gala Coral, Ladbrokes, Lucky VR, Mr Green, Net Entertainment, Paddy Power Betfair, Playtech, Rank Group, Unibet, William Hill.
Case Studied: FlowPlay, Ladbrokes, Lucky VR, Paddy Power Betfair, TTR Casino.
Mentioned:, ADM, Alea Gaming, Amatic, Apple, Atari, Baidu, Bally Technologies, Best Gaming Technology, Betchoice,, Betfair, Betradar, Betsafe, BetVIP, Betway,, Bitfinex, Blue Square, BMU, British Columbian Lottery Corporation, Btobet, Buzzdraft, bwin Interactive, Bwin.Party, Caesars Interactive Entertainment, CAIXA, Caledonia Investments plc, Camelot, Candover Investments, Cinven, CSReport, Delaware Park Online, DLTB, Dover Downs Online, Dustin AB, EiG, Enracha, EurosportBet, EurosportPoker, First Cagayan Leisure and Resort Corporation, Forbes, Future Gaming Solutions, Google, Grosvenor, GSN Games, GTECH, GVC, Harrington Racecourse Online, HKJC, HTC, Hydra, IGT, IGT PLC, Inspired Gaming, Intralot, Jumbo, Mecca, MGT capital investments, Microgaming, Microsoft, MyBet Italia, Nasdaq, Netlotto, Oculus, Paddy Power, Permira, Philippine Amusement and Gaming Corporation, PokerStars, Probability, RedBox, Samsung, Sky, Sportingbet, Sportsbet, Stronach Group, Tatts Group, TVG, TVR, Twinspires, Unikrn, Valve,

Data & Interactive Forecast

The Mobile & Online Gambling forecast suite includes:
  • Regional data splits by 8 Key Regions, alongside 13 country level splits for:
    • US
    • Canada
    • Denmark
    • France
    • Germany
    • Italy
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • China
    • Japan
  • Market data splits by metric:
    • User numbers
    • Average monthly wager
    • Total wager
    • Total gross win
  • Market data splits by sector:
    • Casinos
    • Lotteries  
    • Betting
    • Exchange Betting
    • VR Betting
  • Device data splits by:
    • Smartphone
    • Featurephone
    • Tablet
    • Desktop & Laptop PCs
  • New VR forecasts for gambling.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 8 different metrics.
  • Access to the full set of forecast data of just under 150 tables and over 20,000 data points.
Juniper Research’s highly granular IFxls (interactive Excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool. It also allows them to compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

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Mobile & Online Gambling: Market Sizing & Forecasts 2016-2021

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Juniper Research delivers benchmark forecasts on the mobile and online gambling market, with our analysis covering the core gambling formats as well as the emerging delivery mechanism of VR (virtual reality). The key areas include:
  • Casinos
  • Lotteries 
  • Betting
  • Exchange Betting
  • VR Betting
Backed by expert analysis and commentary from our analysts, these forecasts use a robust and exhaustive forecasting model to determine the likely growth of the user base and the accompanying market revenues.
Provided in a PDF report and an interactive XL spreadsheet.

The forecasts include:
  • Service take-up and user numbers - smartphones, featurephones, tablets, desktop PCs & notebooks.
  • Casino forecasts - across smartphones, featurephones, tablets and desktop PCs & notebooks; including user numbers, annual wager and gross win.
  • Lottery forecasts - across smartphones, featurephones, tablets and desktop PCs & notebooks; including user numbers, annual wager and gross win.
  • Betting forecasts - across smartphones, featurephones, tablets and desktop PCs & notebooks; including user numbers, annual wager and gross win.
  • Exchange forecasts - across smartphones, featurephones, tablets and desktop PCs & notebooks; including user numbers, annual wager and gross win.
  • VR forecasts - Including user numbers, annual wager and gross win.
Download a summary of the forecasts above, or request a detailed list of every table and chart via

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Research Details

Lauren Foye
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, France, Germany, Italy, Japan, Norway, Portugal, Spain, Sweden, UK, USA

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