This new study from Juniper Research comprises an essential guide to digital couponing and loyalty. Including assessments of the opportunities and challenges across areas such as social media integration and data collection, beacons, coupon trolls, loyalty and personalisation, and retailer attitudes. It also provides a full analysis of the various mobile and online mechanisms used for coupon distribution and redemption.
The research suite includes:
- Executive Summary & Core Findings - Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain. (PDF).
- Deep Dive Strategy & Competition - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Mobile & Online Coupons Leaderboard (PDF).
- Deep Dive Data & Forecasting - Regional and sector prospects analysis together with 5 year forecasts for key metrics, including user numbers and revenues (PDF).
- Interactive Forecast Excel – Highly granular dataset comprising of more than 15,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via firstname.lastname@example.org