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Mobile & Online Coupons
Our Mobile & Online Coupons research offers expert analysis of the latest developments and platform deployments in this critical Digital Commerce sector.

The research provides in-depth analysis into new and emerging strategies in the mobile and online coupons space; including an assessment of emerging technologies such as chatbots and invisible payments. The study pairs expert trend analysis, with industry commentary by leading coupon aggregators and platform providers, to deliver key takeaways and recommendations for industry players moving forwards.

This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5-Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF) 
  • 12 months' access to harvest online data platform

Key Features

  • Sector Dynamics: Analysis of key market forces and developments, supported by case studies, as well as commentary from industry players including:
    • CodeBroker
    • Digital Social Retail
    • Eagle Eye
    • Hello World
    • Koupon Media
    • StrategyCorps
    • Syniverse
  • Business Models: Comparison of leading loyalty schemes and coupon aggregators, as well as business models.
  • Technology Analysis: New and emerging technologies, such as chatbots and invisible payments, assessed to provide use case examples and impacts on the future coupons industry.
  • Trend Appraisal: Major trends explored, allied with ‘Juniper’s View’ and assessment of the implications for the industry.
  • Juniper Leaderboard: Key player capability and capacity assessment of 12 mobile & online coupons and loyalty vendors.
  • Benchmark Industry Forecasts: for mobile and online coupon delivery and redemption volumes, user numbers and redemption values, together with mobile loyalty card user numbers.

Key Questions

  1. What is the total size of the mobile & online coupons market, which channels are proving to be the most successful?
  2. How can retailers secure customer loyalty moving forwards?
  3. Why have beacon coupons not seen the expected levels of adoption?
  4. What are the emerging technologies in the coupons space, and how can retailers utilise these?
  5. What are the strategies best adopted by retailers and coupon aggregators moving forwards?

Companies Referenced

Interviewed: CodeBroker, Digital Social Retail, Eagle Eye, HelloWorld, Koupon Media, StrategyCorps, Syniverse.
Profiled: Aimia, CodeBroker, Digital Social Retail, Eagle Eye, HelloWorld, Inmar, Koupon Media, Quotient Technology, RetailMeNot, Slyce, Valassis, Valpak.
Case Studied: Amazon, Flipp, Shopify, Sthaler, StrategyCorps, Syniverse, Target.
1-800-Flowers, A&P, Advanced Auto Parts, Aeon, Air Canada, Air Miles, American Express, Anzu Partners, Apple, Argos, Asda, AT&T, Avios, Baidu, Barclay’s, Bed, Bath & Beyond, Bonmarché,, BP, Capital One, CBS, Cellit, Cheapstingybargains, Checkout 51, Cisco, Clorox, CMG (Cox Media Group), Coca‑Cola, CodeBroker, Costcutter, Coupon7, Cox Target Media, Craves, Crisp Media, CVS,, Deals2Buy, Divorce360, Dollar General, Domino’s, Dstillery, Duane Reade, Eastern Mountain Sports, eBay, eConversions, Ensequence, Estimote, Expedia, Experian, Express, Facebook, Fly Buys, Framework Technologies, General Mills, GiftCard Zen, Gimbal, GM (General Motors), Google, Greggs, Groupon, Hallmark, Harland Clarke, H-E-B, Holosfind Group, Homebase, Hot Topic, IKEA, Instagram, International Testing Services, JCPenney, JD Sports, John Lewis, Johnson & Johnson, Kellogg’s, KFC, Kimberly‑Clark, Kirkland’s, Kmart, Kraft Foods, Kroger, Ladbrokes, LawnStarter, LCatterton, LG, Loblaw, LookNook, Lowes Foods, Macys, Ma‑, Marks & Spencer, Microsoft, Mitchells & Butlers, MSN, NCH, Nectar, Nomosphère, Open Market, Opinium, PetSmart, Pizza Express, Pizza Hut,, Pounce, Procter & Gamble, Promotion Watch, Qples, Qualcomm, Safeway, Sainsbury's, Samsung, Scanner Applications, Sears, Shopkick, SmallPonds, SnipSnap, Star Alliance, Starbucks, Sun Capital Partners, Swirl Audience Network, TCC Global, Tesco, The Coupons App, The Home Depot, Thomas Pink, Tommy Hilfiger, Toshiba, Toys “R” Us, Twitter, Uber, Verifone, Verve Mobile, Virgin Trains, Visa,, Waitrose, Walgreens, Walmart, Waterfall, Willard Bishop, Worldpay.

Data & Interactive Forecast

The Mobile & Online Coupons forecast suite includes:
  • Market data split by 8 key regions and by 11 key markets:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • US
  • Device splits for:
    • Mobile handsets
    • Desktop/Laptop PCs
  • Channel splits according to:
    • SMS
    • MMS
    • Email
    • Internet
    • App
    • Beacon
    • NFC
    • Mobile, desktop/laptop
    • Chatbots
    • Mobile loyalty card volumes
  • Interactive Scenario tool allowing user the ability to manipulate Juniper’s data for 10 different metrics.
  • Access to the full set of forecast data of 115 tables and more than 15,000 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Full Research Suite


Full Research Suite

Mobile & Online Coupons full research suite comprises:

  • Mobile & Online Coupons Executive Summary PDF Report
  • Mobile & Online Coupons Deep Dive Strategy & Competition PDF Report
  • Mobile & Online Coupons Deep Dive Data & Forecasting PDF Report
  • Mobile & Online Coupons Interactive Forecast Excel Data
  • Quarterly PDF Report & Excel Data Updates
  • 12 months' access to Mobile & Online Coupons data updates in harvest

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Annual Service




Quarterly Updates

Latest market data forecasts and impact analysis. Delivered as PDF and interactive Excel

Q4 2018



Q3 2018



Q2 2018




Research Details

Lauren Foye
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark