The study features a thorough investigation of the Digital Advertising
market, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an awareness of the strategies needed to succeed in the digital advertising market. The research includes the following:
- Sector Dynamics: Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
- Juniper Vendor Positioning Index: a comparative assessment of 19 artificial intelligence advertising vendors, categorised in terms of depths of their abilities.
- Interviews: 10 digital advertising stakeholders across the value chain interviewed.
- Juniper Leaderboard: Key player capability and capacity assessment for 15 MMPs (mobile measurement platforms) and fraud mitigation solutions.
- Market Forecasts: including projections for online, mobile browsing, in-app and OTT TV advertising spend. Additional forecasts also include:
- AI-based programmatic advertising spend
- Total ad spend lost to advertising fraud
- Total recovered ad spend owing to fraud mitigation platforms
Offered in PDF format.
Please download the table of contents above for greater detail.