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Future Digital Advertising: Deep Dive Strategy & Competition 2019-2023OverviewThe study features a thorough investigation of the Digital Advertising market, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an awareness of the strategies needed to succeed in the digital advertising market. The research includes the following:


 
  • Sector Dynamics: Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
  • Juniper Vendor Positioning Index: a comparative assessment of 19 artificial intelligence advertising vendors, categorised in terms of depths of their abilities.
  • Interviews: 10 digital advertising stakeholders across the value chain interviewed.
  • Juniper Leaderboard: Key player capability and capacity assessment for 15 MMPs (mobile measurement platforms) and fraud mitigation solutions.
  • Market Forecasts: including projections for online, mobile browsing, in-app and OTT TV advertising spend. Additional forecasts also include:
    • AI-based programmatic advertising spend
    • Total ad spend lost to advertising fraud
    • Total recovered ad spend owing to fraud mitigation platforms

Offered in PDF format.

Please download the table of contents above for greater detail.
 

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Future Digital Advertising: Deep Dive Strategy & Competition 2019-2023

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The study features a thorough investigation of the Digital Advertising market, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an awareness of the strategies needed to succeed in the digital advertising market. The research includes the following:


 
  • Sector Dynamics: Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
  • Juniper Vendor Positioning Index: a comparative assessment of 19 artificial intelligence advertising vendors, categorised in terms of depths of their abilities.
  • Interviews: 10 digital advertising stakeholders across the value chain interviewed.
  • Juniper Leaderboard: Key player capability and capacity assessment for 15 MMPs (mobile measurement platforms) and fraud mitigation solutions.
  • Market Forecasts: including projections for online, mobile browsing, in-app and OTT TV advertising spend. Additional forecasts also include:
    • AI-based programmatic advertising spend
    • Total ad spend lost to advertising fraud
    • Total recovered ad spend owing to fraud mitigation platforms

Offered in PDF format.

Please download the table of contents above for greater detail.
 

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30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities
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Research Details

Publisher:
Juniper
Published:
21/05/2019
Author(s):
Sam Barker
Category:
Future Digital Advertising
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Canada, Germany, UK, USA

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