The study features a detailed examination of the Digital Advertising
value network, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an acute awareness of the forces determining future growth.
Offered in PDF format.
The research includes:
- In-depth discussion of the Digital Advertising ecosystem and emerging technologies.
- Player profiles and strategic assessments.
- Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
- Juniper Player Positioning Index: which offers a comparative assessment of the products and services from 14 players in the Artificial Intelligence Advertising market, categorised in terms of the depth of their abilities.
- Juniper Leaderboard: Advertising platform vendor analysis providing capability assessment & market positioning.
- Industry ‘Movers & Shakers’ review.
Please download the table of contents above for greater detail.