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Future Digital Advertising: Deep Dive Strategy & Competition 2017-2022OverviewThe study features a detailed examination of the Digital Advertising value network, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an acute awareness of the forces determining future growth.

Offered in PDF format.

The research includes:
  • In-depth discussion of the Digital Advertising ecosystem and emerging technologies.
  • Player profiles and strategic assessments.
  • Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
  • Juniper Player Positioning Index: which offers a comparative assessment of the products and services from 14 players in the Artificial Intelligence Advertising market, categorised in terms of the depth of their abilities.
  • Juniper Leaderboard: Advertising platform vendor analysis providing capability assessment & market positioning.
  • Industry ‘Movers & Shakers’ review.
Please download the table of contents above for greater detail.
 

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Future Digital Advertising: Deep Dive Strategy & Competition 2017-2022

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The study features a detailed examination of the Digital Advertising value network, in addition to an in-depth analysis of the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an acute awareness of the forces determining future growth.

Offered in PDF format.

The research includes:
  • In-depth discussion of the Digital Advertising ecosystem and emerging technologies.
  • Player profiles and strategic assessments.
  • Extensive evaluation of the future of AI in advertising, including advertising fraud, targeting strategies and personalisation strategies.
  • Juniper Player Positioning Index: which offers a comparative assessment of the products and services from 14 players in the Artificial Intelligence Advertising market, categorised in terms of the depth of their abilities.
  • Juniper Leaderboard: Advertising platform vendor analysis providing capability assessment & market positioning.
  • Industry ‘Movers & Shakers’ review.
Please download the table of contents above for greater detail.
 

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Research Details

Publisher:
Juniper
Published:
25/09/2017
Author(s):
Sam Barker
Category:
Future Digital Advertising
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Canada, Germany, UK, USA

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