Juniper Research has comprehensively evaluated the Digital Advertising
market; providing essential reading for advertisers, publishers, advertising platforms and anti-fraud solutions providers looking to understand the market forces disrupting the ecosystem. Readers will learn how the disruption is set to hit the industry, where efforts will need to be focused, and how AI will be employed in the future of the digital advertising market. The research suite includes:
- Executive Summary & Core Findings: Top-level report summarising market forecasts, allied to a series of key takeaways and strategic recommendations (PDF).
- Deep Dive Strategy & Competition: Strategic analysis of market dynamics, drivers and trends, together with a detailed investigation of established and emerging advertising technologies (PDF).
- Deep Dive Data & Forecasting: Digital advertising market prospects analysis, together with 5-year forecasts for key digital advertising metrics across mobile, online, in app and OTT TV advertising channels.
- Interactive Forecast Excel: Highly granular dataset comprising more than 30,400 datapoints, allied to an Interactive Scenario tool giving users the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via firstname.lastname@example.org.