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Digital TV & Video
OverviewIn this ever-evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the Digital TV & Video market to date; examining consumer attitudes and intentions, as well as current market trends and strategic opportunities for both traditional networks and disruptive OTT players.

Juniper’s Digital TV & Video research includes a consumer survey conducted in the Chinese, UK and US markets to ascertain attitudes to online streaming services such as Amazon Prime and Netflix. The research also analyses current broadcast and OTT opportunities, monetisation strategies, key players, and future developments.
This research suite comprises:
  • Deep Dive Strategy & Competition (PDF)
  • Consumer Survey: US, UK & China
  • 5 Year Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months access to harvest online data platform

Key Features

  • Industry Insights: In-depth analysis into the current market layout as well as future opportunities, including the following models:
    • SWOT analysis of 3 leading SVOD services
    • Juniper Player Positioning Quadrant
    • Juniper Leaderboard
  • Sector Dynamics: Strategic assessment of key sector developments including:
    • Analysis of immediate and anticipated opportunities, across key segments.
    • Evaluation of the primary challenges and opportunities facing players across the value chain.
    • Sporting rights scenario analysis, offering insight into likely purchase cost, OTT monetisation strategies and requirements.
  • Consumer Survey:
    • Country-specific analysis of consumer opinion for China, UK and US.
    • Adoption and abandonment rates.
    • Leading providers and scoring on quality of content and value for money.
    • Analysis of sports streaming and service uptake.
    • Device usage (Smart TVs, STBs, Mobile Devices, Tablets, Game Consoles).
  • Case Studies: Highlighting the current and emerging players in the Digital TV & Video industry, alongside key player strengths and weaknesses:
    • Amazon
    • Netflix
    • Sky
    • Now TV
    • Facebook Watch
  • Interviews: with leading players across the digital landscape including:
    • Didja
    • Roku
    • Limelight Networks
    • Ostmodern
    • Simulmedia
  • Juniper Leaderboard: Key player capability and capacity assessment of 15 Digital TV & Video vendors.
  • Benchmark Industry Forecasts: Provided for users of OTT services, revenue and advertising spend, as well as total data usage.

Key Questions

  1. How are consumer attitudes to SVOD and streaming services evolving?
  2. How is the pay TV landscape changing?
  3. What strategies can traditional providers adopt to keep pace with OTTs?
  4. What will OTTs need to do to acquire sporting rights and how could they subsidise this?
  5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

Interviewed: Limelight Networks, Roku, Simulmedia,
Profiled: Amazon, Apple, AT&T, BBC (British Broadcasting Corporation), BT, Comcast, Disney, Facebook, iFlix, iQiyi, Netflix, Sky, Tencent, Twitter, YouTube.
Case Studied: Amazon, Facebook, Netflix, Sky,
Included in Positioning Index: Amazon, BT, ESPN, Fox, Sky, Twitter.
20th Century Fox, 21st Century Fox, ABC, Advertising Research Foundation, All3Media International, Altice USA, AMC, AOL, Baidu, Bernama (Malaysian National News Agency), Bilibili, Bloomberg, Buzzfeed, CBS, Channel 4, China Telecom, China Unicom, Cinemax, CNN, Comcast, Communications Workers of America, Coocaa, DAZN, Deutsche Telekom, Dish, Disney, EE, Endemol, English Premier League, Epix, FCC (Federal Communications Commission), Football Malaysia, Freemantle Media, Google, HBO, Hulu, International Radio and Television Society, ITV, Layer3, LeTV, Lucasfilm, Marvel, Miramax, MLB, NBA, NBC, NHK, NHL, Nickelodeon, O2, Oculus, Ofcom, Orange, Ostmodern, Pixar, Samsung, Sharp, Showtime, Skydance Television, Skyworth Digital Holdings, Sling, SoftBank Group, Sony, Spotify, Sprint, STARZ, TCL Corp, Time Warner, T-Mobile, Turner, Twitch, Twitter, UltraFlix, Verizon, VEVO, Viacom, Virgin, Walmart, Warner Bros, WPP, Youkou Toudou.


Data & Interactive Forecast

The Digital TV & Video forecast suite includes:
  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, subscriptions per user, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
      • Global breakdown by provider: Facebook, YouTube, Others
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 17 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.
Juniper Research’s highly granular Interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


Digital TV & Video: Consumer Attitudes and Network & OTT Strategies 2018-2023

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Juniper’s Digital TV & Video research gives a comprehensive analysis of the market and its associated components, including new, burgeoning areas disrupting traditional business models. Featuring expert market analysis allied to comprehensive forecasts, this report is an essential guide for any business looking to utilise the Digital TV & Video market and all that it offers.
The research suite includes:
  1. Executive Summary – Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain. (PDF).
  2. Deep Dive Strategy & Competition – Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Digital TV & Video Leaderboard (PDF).
  3. Deep Dive Data & Forecasting – Regional and sector prospects analysis together with 5 year forecasts for key metrics, including user numbers and revenues (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising of more than 44,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Lauren Foye
Digital TV & Video
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Denmark, Germany, Japan, South Korea, Norway, Portugal, Spain, Sweden, UK, USA

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