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Digital TV & Video
OverviewIn this ever evolving sector, Juniper Research has produced its most comprehensive and in-depth study into the Digital TV & Video market to date, examining future technologies as well as current market trends and strategic opportunities for both traditional networks, and disruptive OTT players.

Juniper’s Digital TV & Video research includes a sector breakdown of trends and opportunities for both OTTs and traditional providers, as well as assessing monetisation strategies, key players, and future developments, alongside a series of key takeaways for each segment.
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • Quick Guide (PDF)

Key Features

  • Insights into the current market layout as well as future opportunities, including the following Juniper models:
    • Strategy Quadrant analysis
    • Sector Dynamics analysis
  • Case studies highlighting the current and emerging players in the digital TV & video industry, alongside key player strengths and weaknesses:
    • Amazon
    • AT&T
    • BBC
    • Comcast
    • HBO
    • Netflix
    • Periscope
    • Sky
    • Roku
    • Ultraflix
  • Strategic assessment of major developments along with immediate and anticipated opportunities, across key segments.
  • An in-depth evaluation of the primary challenges and opportunities facing players across the value chain.
  • Interviews with leading players including AT&T, Epix, Sky and Roku.
  • Key player capability and capacity assessment, together with vendor market positioning matrix.

Key Questions

  1. How are traditional content providers adapting to meet the challenge posed by OTTs?
  2. Which monetisation/delivery models are performing best, in terms of revenues?
  3. How is the provision of new content formats evolving?
  4. What is the revenue share according to monetisation/delivery type?
  5. What are the key takeaways and strategic recommendations from our analysis?

Companies Referenced

Interviewed: AT&T, Epix, Roku, Sky.
Profiled: Amazon, AT&T, BBC (British Broadcasting Corporation), BT (British Telecom), Comcast, HBO (Home Box Office), Hulu, Netflix, Roku, Rovi, Sky, YouTube.
Case Studied: Amazon, BBC (British Broadcasting Corporation), Comcast, DirecTV, HBO (Home Box Office), NanoTech Entertainment, Netflix, Roku, Sky, Twitter.
20th Century Fox, 21st Century Fox, A&E Networks, ABC, Adobe, Adult Swim, Alphabet, Apple, BEREC (Bureau of European Regulators for Electronic Communications), Best Buy, Canal+, Cartoon Network, CBS, Channel 4, Charter Spectrum, Cinemax, Comedy Central, Dish, Dolby, DoubleClick, DreamWorks, EE, Endemol, Ericsson, ESPN, ETNO (European Telecommunications Network Operators), Facebook, Fox, Gemstar-TV, Google, GSA, GSMA, Haier, Hisense, Huanxi Media, Hughes Electronics, IFC Films, iflix, IndyCar, Intel, IQiyi, ITV, Jerrold Electronics, KPN, LG, Lionsgate, LOVEFiLM, Macromedia, Marvel Studios, Mediaset Premium, Meerkat, MGM, MHL Consortium, Microsoft, Miramax, MTV Networks, Mubi, National Geographic, NBC Universal, News Corporation, NHK (Nippon Hoso Kyokai), Nippon Television Network, Oculus, Paramount, PBS, Procter & Gamble, Qualcomm Technologies, Rational Software, ReplayTV, Samsung, Sharp, Shazam, Showtime, Sling TV, Snapchat, Sony, Spotify, Sprint, Starz, Sundance Selects, TalkTalk, TCL, Technicolour, Telstra, The CW, Time Warner, TiVo, Turner Broadcasting Systems, Twitch, UHD Alliance, Univision, Verizon, VEVO, Virgin, Vizio, V-Nova, VUDU, Walt Disney, Warner Bros, Youku.

Data & Interactive Forecast

The Digital TV & Video forecast suite includes:
  • Regional data splits by 8 key regions, alongside country level splits for:
    • US
    • Canada
    • Denmark
    • Germany
    • Norway
    • Portugal
    • Spain
    • Sweden
    • UK
    • Japan
    • South Korea
  • Market split by sector:
    • SVOD (Subscription Video on Demand)
      • Subscription revenues, subscriber numbers, pricing.
    • TVOD (Transaction Video on Demand)
      • User numbers, total downloads, pricing.
    • FVOD (Free Video on Demand)
      • User numbers, advert impressions, advertiser spend.
    • IPTV
      • Subscribers, average revenue per user, total revenues.
  • Device splits for:
    • Smartphone
    • Tablet
    • Desktop & Laptop PCs
    • Connected TV
  • New 4K and 8K forecasts for Digital TV & Video.
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 13 different metrics.
  • Access to the full set of forecast data of just under 300 tables and over 44,000 data points.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Digital TV & Video: Network and OTT Strategies 2016-2021

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Juniper’s Digital TV and Video research gives a comprehensive analysis of the market and its associated components, including new, burgeoning areas disrupting traditional business models. Featuring expert market analysis allied to comprehensive forecasts, this report is an essential guide for any business looking to utilise the digital TV and Video market and all that it offers.
The research suite includes:
  1. Executive Summary - Research report summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain. (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Digital TV and Video Leaderboard (PDF).
  3. Quick Guide – Guide to recent and upcoming technological developments and specifications relating to the Digital TV & Video industry (PDF).
  4. Market Sizing & Forecasts - Regional and sector prospects analysis together with 5 year forecasts for key metrics, including user numbers and revenues (PDF).
  5. Interactive Forecast Excel – Highly granular dataset comprising of more than 44,000 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Lauren Foye
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Denmark, Germany, Norway, Portugal, Spain, Sweden, UK, USA

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