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Digital Content Business Models
OverviewOur latest edition of Digital Content Business Models provides an in-depth assessment of how telcos, OTTs and broadcasters are adapting to the digital transition, exploring the strategies that stakeholders are employing to create viable and sustainable business models within this highly disruptive environment.

The research provides an essential guide to the trends and dynamics of the content ecosystem, exploring key topics including:
  • OTT Opportunities: Broadcaster, Telco & Pureplay
  • Carrier Billing Monetisation Opportunities Across the Value Chain
  • Content in the Cloud: From Ownership to Access
This research suite comprises:
  • Market Trends & Competitive Landscape (PDF)
  • 5 Year Market Sizing & Forecast (PDF & Excel)
  • Executive Summary & Core Findings (PDF)

Key Features

  • Provides an in-depth evaluation of the digital content ecosystem, highlighting developments across the key content segments:
    • Games
    • Music
    • Video
    • ePublishing
    • Lifestyle Content
  • Market analysis and benchmark forecasts for content billing, split by:
    • Region
    • Content Type
    • Billing Device (Smartphone, Featurephone, Tablet, Other Connected Device)
    • Billing Mechanism (Credit/Debit Card, Carrier Billing, Other)
  • Assessment of key market developments including content rights acquisition, the role of content ‘super-aggregators’ and the impact of recent regulatory proclamations on net neutrality.
  • Interviews with leading players across the contactless payments, ticketing and couponing value chain, including:
    • Bango
    • DIMOCO
    • Fortumo
    • Netsize
  • Commentary on leading OTT strategies, including:
    • Amazon
    • Apple
    • Facebook
    • Google
  • Key carrier billing player capability and capacity assessment, together with our vendor market positioning matrix and Juniper Competitive Web.

Key Questions

  1. What strategies should telcos employ to maximise their revenues from digital content?
  2. Should OTTs consider adding sporting events to their content portfolios?
  3. Which types of digital content will see the strongest growth over the next 5 years?
  4. What differentiation strategies are being employed by carrier billing providers?
  5. How are OTT strategies evolving as content migrates to the cloud?

Companies Referenced

Interviewed: Bango, DIMOCO, Fortumo, Netsize (Gemalto).
Profiled: Amdocs, Bango, Boku, DIMOCO, Digital Turbine, Fortumo, Infobip, Netsize (Gemalto), NTH Mobile, Oracle.
Adyen, AIME (Association for Interactive Media & Entertainment), Aircel, AIS, Alphabet, Amaze, Amazon, America Movil, American Express, Apple, ARM, Ascom, AT&T, Badoo, Base, BBC, Beats, BEREC (Bureau of European Regulators for Electronic Communications), Bharti Airtel, BilltoMobile, BlackBerry, Bloomberg, Box TV, BT, Bull CP8, Canal+, CBS, Cellmania, China Mobile, CHT Global, Danal, Deezer, DeNa, Deutsche Telekom, Dialogue, Digi, Disney ABC, dittoTV, DNA Oy, DTAC, dtms converting communication GmbH, DTS (Distribuidora de Television Digital), du, EA, EE, eHarmony, EMVCo, ePlus, Ericsson, ESPN, Etisalat, Facebook, FarEastone, Feibra, Fonix, Fox, Gaana, Gameloft, Global Collect, Globe, Google, GREE, Grindr, HBO (Home Box Office), HOOQ, HT-Mobile, Huawei, Hulu, Hutchison, Idea Cellular, IMI, Impulse, Indosat, Intuit, ITU, Jiayuan, KDDI, Korea Telecom, KPN, Krabi & Mask, Kyivstar, Lala, Lateral, Lenovo, Lookout, Loop Mobile, LOVEFiLM, Lucy Marx. Lusacell, Magzter, MasterCard, Match Group, Mediaproduccion, Mediaset, MetroPCS, Microsoft, mixi,, Mobifone, Mobileview, Mobinil, MoCoPay, mopay, Motorola, Movistar, Mozilla, NBC Universal, Neomobile, Netflix, Net-M, Nextel, NTT DoCoMo, Numericable, O2, OneBip, OpenMarket, Optimal Payments, Orange, Orca, Oxygen8, PassportParking, Payforit, PayPal, Qpass, Qubecell, Riot Games, RollTech, Rovio, Samsung, Satelindo, SecureTrading, SFR, Shazam, Shopcreator, Showtime, simfy, Singtel, Skrill, Sky, Smart, Softbank, Sony, Spark Networks, S-Phone, Spotify, Sprint, Star, Starhub, Starz, Sun, Syniverse, Telcel, Tele2, Telecom Italia Mobile, Telefonica, Telenor, TeliaSonera, Telkom, Telkomsel, Three, T-Mobile, Trusted Logic, Turkcell, Twistbox Entertainment, Twitter, txtNation, Umniah, Unino, Unix, Valve, Velti, Veoo, Verizon, Vietnamobile, Viettel, Vinafone, Virgin, Visa Europe, VN, Vodafone, Wargaming, WhatsApp, Wind, WorldPay, XL Axiata, Yahoo, YouTube, Zong, ZTE.

Data & Interactive Forecast

Juniper’s Digital Content Business Models forecast suite includes:
  • Content Revenue splits by 6 content types (Games, Video, Music, Lifestyle, ePublishing, Other).
  • Device split by 4 device types (Smartphone, Featurephone, Tablet, Other Connected Devices)
  • Billing Mechanism splits by 3 types (Credit/Debit Card, Carrier Billing, Other)
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 9 different metrics.
  • Access to the full set of forecast data of 114 tables and over 5,000 datapoints.
Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Research Options

All research reports now come with an enterprise-wide licence

Digital Content Business Models: OTT & Operator Strategies 2016-2021

Click here for product details

Juniper Research's Digital Content Business Models research provides an invaluable assessment of the impact of disruptive trends within this fast-moving industry. Fully updated and renewed, the research evaluates monetisation opportunities for players across the value chain, together with an in-depth analysis of the primary challenges facing the industry.

The research suite includes:
  1. Executive Summary & Core Findings – Top-level report summarising key trends, competitive analysis and market forecasts, allied to a series of key takeaways and strategic recommendations for C-level executives (PDF).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with a vendor capability assessment and matrix of carrier billing providers (PDF).
  3. Market Sizing & Forecasts – Analysis by region and sector, together with five year forecasts for digital content revenues, split by region, content type, billing device and payment type (PDF).
  4. Interactive Forecast Excel – Highly granular dataset comprising more than 5,000 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Windsor Holden
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Regional Split Only

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