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Digital Content Business Models
OverviewWith digital content now being consumed across a plethora of connected devices, Juniper's Digital Content Business Models research service provides a comprehensive analysis of the ways in which players across the ecosystem – telcos, OTTs, vendors, billing providers – are developing adaptive strategies in this fast-moving space. 

This research explores how content business models are changing, and will continue to change, in the coming years. It analyses what the transition in consumption patterns means for both old and new players, and what that implies for optimal monetisation of digital content.

This research suite includes:
  • Deep Dive Strategy & Competition (PDF)
  • Deep Dive Data & Forecasting (PDF & Excel)
  • Executive Summary & Core Findings (PDF)
  • 12 months' access to harvest online data platform

Key Features

  • In-depth analysis of key player content spend levels, anticipating how OTTs and telcos might seek to disrupt the status quo through the acquisition of sporting and eSports rights.
  • A competitive assessment of carrier billing providers, focusing on deployments, product range and future business prospects.
  • GAFA (Google, Apple, Facebook, Amazon) Group analysis, focusing on player activities in delivering and producing content, together with Juniper Commentary on individual player prospects.
  • Market Dynamics: Strategic analysis of the major trends and key debates in the digital content ecosystem, including:
    • The rise in on-demand services
    • Monetising Sports and eSports content
    • Leveraging the billing relationship
  • Interviews with leading players across the blockchain ecosystem, including:
    • aimm (Association for Interactive Media & Micropayments)
    • Bango
    • DIMOCO
    • Fortumo
  • Vendor Profiles & Leaderboard: Key player capability and capacity assessment, together with Leaderboard vendor positioning for 11 carrier billing providers.
  • Benchmark Industry Forecasts: Includes forecasts for digital content revenues split by country, by region and by content type:
    • Games
    • Video
    • Music
    • ePublishing
    • Lifestyle

Key Questions

  1. Which OTT players are investing most heavily in original content?
  2. How can OTTs and/or telcos successfully monetise sporting content?
  3. What revenues can telcos derive from carrier billed content over the next 5 years?
  4. Which carrier billing companies are seeing the highest levels of end user spend?
  5. Which types of digital content will see the strongest growth over the next 5 years?

Companies Referenced

Interviewed: aimm (Association for Interactive Media and Micropayments), Bango, DIMOCO, Fortumo.
Profiled: Bango, Boku, Centili (Infobip), Digital Turbine, DIMOCO, DOCOMO Digital, Fortumo, Infomedia, Netsize (Gemalto), NTH Mobile, txtNation.
Mentioned: A+E Network, ABC, Adyen, Alibaba, Alphabet, ALTBalaji, Amaze, Amazne, Amazon, Amdocs, American Express, Apple, ARM, AT&T, Axiata, Baidu, Baihe, BANDAI NAMCO, BARB (Broadcasters’ Audience Research Board), Batelco, BBC, BCCI (Board of Cricket Control for India), Beats, Beeline, Bharti Airtel, BlackBerry, Blizzard, Bouygues, Box TV, BroadbandTV, BT, busuu, ByNoGame, CBS, Celcom, Cellmania, China Mobile, Cinemax, Comic Con HQ, Danal, Deezer, DEFY Media, DeNa, Deutsche Telekom, Discovery Channel, Disney, DittoTV, DNA, DramaFever, DreamHack, dtms, DTS (Distribuidora de Television Digital), EA, EE, eHarmony, Elisa, ePlus, Ericsson, ESL, ESPN, Etisalat, Eurosport Player, Facebook, Fox, Gaana, Gameloft, Global Collect, Globe, Google, GREE, Grindr, HBO, HT-Mobile, Hulu, Hutchison, Idea Cellular, iflix, Indosat, Intel, Intuit, ITV, Jiayuan, KDDI, Kinguin, KPN, Krabi & Mask, Kyivstar, Lala, Lightspeed Interactive, LMT, Lookout, Loop Mobile, Loviit, Lusacell, Match Group, Maxis, MGM, Microsoft, Mixi,, MobiFone, Mobileview, Mobiilimaksu, Mobinil, MoCoPay, Momo, Mopay, Motorola, Movistar, Mozilla, mPayment, M-Tel, Mydala, MZ (Machine Zone), NBC, Neomobile, Netflix, Nielsen, NOW TV, NTT DoCoMo, O2, Oculus, Ofcom, OneBip, Ooredoo, Optimal Payments, Optus, Orange, Paramount, Payforit, PayPal, Playwing, Proximus, Qubecell, RBI (Reserve Bank of India), Reliance Communications, Ring TV Boxing, Riot Games, Samsung, Sandvine, Satelindo, Shazam, SHOWTIME, Shudder, Simfy, Singtel, Skrill, SK Telecom, Sky, Smart, Smartfren, Smartfren, Smithsonian, Softbank, Sony, S-Phone, Spark Networks, Spellflix, Spotify, Sprint, Star India, STARZ, Sun, Supercell, SuperData, Swisscom, Telcel, Tele2, Telecom Italia Mobile, Telefonica, Telenor, TeliaSonera, Telkom, Telekom Slovenije, Telkomsel, Telly, Telstra, Tencent Three, T-Mobile, TRAI, Twistbox Entertainment, Twitch, Twitter, U Mobile, Unino, Unix, Valve, Verizon, Via, ViaPlay, Vietnamobile, Viettel, Vinafone, Viva, VN, Vodafone, Vodcom, Wargaming, webe, Weixin (WeChat), WhatsApp, Wind, WorldPay, WWE, XL/AXIS, Yahoo, YouTube.

Data & Interactive Forecast

Juniper’s Digital Content Busines Models forecast suite includes:
  • Regional splits for 8 key regions, as well as 11 country level data splits for:
    • Canada
    • China
    • Denmark
    • Germany
    • Japan
    • Portugal
    • Norway
    • Spain
    • Sweden
    • UK
    • US
  • Digital content revenues, carrier billing spend and MNO carrier billed revenues for:
    • Games
    • Video
    • Music
    • ePublishing
    • Lifestyle
    • Other Content
  • Billing device forecasts by:
    • Smartphones
    • Featurephones
    • Tablets
    • Other connected devices
  • Interactive Scenario Tool allowing users to manipulate Juniper’s data for 9 different metrics.
  • Access to the full set of forecast data of 114 tables and more than 7,000 datapoints.
Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the Interactive Scenario Tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Full Research Suite


Full Research Suite

Juniper Research's Digital Content Business Models research provides an invaluable assessment of the impact of disruptive trends within this fast-moving industry. Includes PDF Strategy, Summary and Forecasting reports, interactive forecast Excel, and 12 months' access to harvest online data platform.

Annual Service




Research Details

Windsor Holden
Content & Commerce
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, Denmark, Germany, Japan, Norway, Portugal, Spain, Sweden, UK, USA