Juniper Research has comprehensively gauged Digital Advertising Fraud
, providing essential reading for advertisers, publishers, advertising platforms and anti-fraud solution providers looking to understand the market forces impacting the effectiveness of advertising spend.
Readers will learn how the industry will be disrupted, where efforts will need to be focused, and how AI will be employed in the future of the digital advertising market.The research suite includes:
- Market Trends & Opportunities: Analyses key market developments shaping the future of emerging digital advertising fraud tactics, discussing the main challenges facing the stakeholders including advertising platforms and advertisers.
- Strategic Analysis: Juniper Research Leaderboard assessing 15 MMPs (Mobile Measurement Platforms) and fraud mitigation tools.
- IFxl (Interactive Forecast Excel): Highly granular dataset comprising of more than 3,6000 datapoints, allied to regional and sector analysis tools. Includes regional and key country level analysis together with 5-year forecasts for the potential impact of digital advertising fraud and the consumer space.
- harvest Digital Markets Intelligence Centre – Visualises all of the data in easy to use and exportable graphs, tables and charts, and features continuous data updates for 12 months. Find out more.
Download a summary of the forecasts above, or request a detailed list of every table and chart via firstname.lastname@example.org.