Companies Referenced
Interviewed: Adjust, Affle, App Samurai, ClickGUARD, Codewise, GumGum, Kochava, mGage, Pixalate, Singular, Telecoming, TrafficGuard.
Profiled: Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise, Comscore, Impact, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard, TUNE.
Case Studied: Amazon.
Mentioned: A4D, Aarki, Acquired.io, Acxiom, Adalyser, Adcolony, Adconnect, Adform, Ad‑juster, Adobe, Adveritas, Aeron, Affluent, Airbnb, Alphabet, Altitude, Amobee, Apartment List, Appfuel, Apple, Appier, AppLift, AppNexus, Apsalar, Artisan, ATIS (Alliance for Telecommunications Industry), Baidu, BBC Worldwide, Bennett, Bing, Branch, Button, CAAF (Coalition Against Ad Fraud), Cassandra, CBS, Centro, Centurion Corporation, Chartboost, Chewy, ClearPier, ClearSaleing, Coleman & Co, CreditSesame, D2C, Dataxu, elex, Eureka & Docker, Eyeball Division, Facebook, Fiksu, Fitplan, Forbes, Forensiq, FreeWheel, Fyber, GFK, Goodway Group, Google, Grammarly, Gripati Digital Entertainment, Groupon, GS Stat Counter, HIS Markit, Hotel Tonight, IMDB, InferSystems, InMobi, Innovid, Innvervate, Inovalon, Investing.com, ironSource, Itochu, Kabbage, Kayzen, Leadpoint, Liftoff, LinkedIn, Lyft, M&C Saatchi, Managed Objects, Markt.ooo, Marriott Hotels, Match, McDonald’s, M-Code, MediaOcean, MediaRadar, Mediarails, Microsoft, Migros, MobileDevHQ, MobileRQ, Mobimasta, MoPub, mParticle, Mpire, MRC (Media Rating Council), Netty, Neustar, Nike, NinthDecimal, Olymp Trade, Omnicom Media Group, Onavo, optimob, Oracle, Pandora, Paperclip, Partnerize, PlaceIQ, PLAYXPERT, Pocket Media, Pubmatic, Rakuten, Rappi, Razer, RhythmOne, Roku, runtastic, Sabre Holdings, Savings.com, Segment, Shazam, Shoffr, Shopcom, Shopify, Simmons, Sizmek, Skillz, Snap, SoundCloud, Spotify, Spring Boot on Java 8, Symantec, Tappx, Telaria, TVSquare, Tvty, Twitter, Unbotify, Verizon, Vizury, Vungle, WyWy, Yelp, Yodas.com, Zynga.