Digital Advertising Fraud

• Market Landscape: Extensive analysis of the future outlook of the digital advertising market, and the role emerging technologies will play in its development.
  • Future opportunities in Mobile, Online and OTT TV Advertising
  • Key market trends, drivers and constraints acting on the digital advertising market
• Benchmark Industry Forecasts: Market forecasts for the prevalence of fraud in the industry and total potential loss to advertising fraud. Forecasts also include the amount of ad spend that can be recovered through the adoption of fraud mitigation solutions. This is split across:
  • Online advertising
  • Mobile browsing advertising
  • In-app advertising
  • Install attribution fraud
• Digital Advertising Platform Analysis: 5 year forecasts for digital advertising platform revenues and market share analysis for leading advertising networks, including:
  • Amazon
  • Baidu
  • Bing
  • Facebook
  • Google
  • Tencent
  • Twitter
• Juniper Leaderboard: 15 leading MMPs (Mobile Measurement Platforms) and anti-fraud solution providers compared, scored and positioned on the Juniper Leaderboard.
• Interviews with leading players across the value chain, including:
  • App Samurai
  • ClickGUARD
  • Codewise
  • GumGum
  • Kochava
  • mGage
  • Pixalate
  • Singular
  • Telecoming
  • TrafficGuard

1. How much will the digital advertising ecosystem be worth by 2023?
2. Who are the leading digital advertising platforms?
3. Who are the leading mobile measurement platforms and fraud mitigation solutions?
4. How much will advertisers lose to digital advertising fraud over the next 5 years?
5. Which strategies can be adopted to maximise the mitigation of losses to advertising fraud?

Interviewed: Adjust, Affle, App Samurai, ClickGUARD, Codewise, GumGum, Kochava, mGage, Pixalate, Singular, Telecoming, TrafficGuard.
 
Profiled: Adjust, Affle, App Samurai, AppsFlyer, ClickGUARD, Codewise, Comscore, Impact, Kochava, Machine Advertising, Pixalate, Singular, Telecoming, TrafficGuard, TUNE.
 
Case Studied: Amazon.
 
Mentioned: A4D, Aarki, Acquired.io, Acxiom, Adalyser, Adcolony, Adconnect, Adform, Ad‑juster, Adobe, Adveritas, Aeron, Affluent, Airbnb, Alphabet, Altitude, Amobee, Apartment List, Appfuel, Apple, Appier, AppLift, AppNexus, Apsalar, Artisan, ATIS (Alliance for Telecommunications Industry), Baidu, BBC Worldwide, Bennett, Bing, Branch, Button, CAAF (Coalition Against Ad Fraud), Cassandra, CBS, Centro, Centurion Corporation, Chartboost, Chewy, ClearPier, ClearSaleing, Coleman & Co, CreditSesame, D2C, Dataxu, elex, Eureka & Docker, Eyeball Division, Facebook, Fiksu, Fitplan, Forbes, Forensiq, FreeWheel, Fyber, GFK, Goodway Group, Google, Grammarly, Gripati Digital Entertainment, Groupon, GS Stat Counter, HIS Markit, Hotel Tonight, IMDB, InferSystems, InMobi, Innovid, Innvervate, Inovalon, Investing.com, ironSource, Itochu, Kabbage, Kayzen, Leadpoint, Liftoff, LinkedIn, Lyft, M&C Saatchi, Managed Objects, Markt.ooo, Marriott Hotels, Match, McDonald’s, M-Code, MediaOcean, MediaRadar, Mediarails, Microsoft, Migros, MobileDevHQ, MobileRQ, Mobimasta, MoPub, mParticle, Mpire, MRC (Media Rating Council), Netty, Neustar, Nike, NinthDecimal, Olymp Trade, Omnicom Media Group, Onavo, optimob, Oracle, Pandora, Paperclip, Partnerize, PlaceIQ, PLAYXPERT, Pocket Media, Pubmatic, Rakuten, Rappi, Razer, RhythmOne, Roku, runtastic, Sabre Holdings, Savings.com, Segment, Shazam, Shoffr, Shopcom, Shopify, Simmons, Sizmek, Skillz, Snap, SoundCloud, Spotify, Spring Boot on Java 8, Symantec, Tappx, Telaria, TVSquare, Tvty, Twitter, Unbotify, Verizon, Vizury, Vungle, WyWy, Yelp, Yodas.com, Zynga.

Juniper’s Digital Advertising Fraud  forecast suite includes:

• Regional data splits for 8 key regions and country level splits for:
  • US
  • Canada
  • UK
  • Germany
• Total number of fraudulent ads delivered, and total advertiser loss to fraud, split by
  • Online advertising
  • Mobile browsing advertising
  • In-app advertising
  • Install attribution fraud
• Total potential recovered ad spend via fraud mitigation solutions
• Interactive Excel Scenario tool allowing user the ability to manipulate Juniper’s data for 3 different metrics.
• Access to the full set of forecast data of 44 tables and over 3,600 datapoints.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool, and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.