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Mobile Search
OverviewJuniper’s industry benchmark research on Mobile Search provides the most comprehensive and detailed view of the Search & Discovery ecosystem to date.

The research offer readers a timely insight into the market for mobile search across both the mobile web and mobile apps. It is essential reading for search providers, digital content providers, physical goods and service providers, app developers, advertisers and brands. 

Key Features

  • Evaluates in-depth the evolution of mobile search, set in the context of the desktop search environment.
  • Strategic assessment of key business models underpinning mobile search, accompanied by key player case studies.
  • Benchmark industry forecasts for size and growth of the mobile web and app search market.
  • Invaluable insights for players across the entire mobile search industry, covering aspects such as web search, local search apps, AR (Augmented Reality) search apps and discovery apps.

Key Questions

  1. What are the key innovations currently being witnessed in the search market, and which direction will this take the market in?
  2. Who are the key players in the search market and how are they positioned?
  3. By which business models is search monetised?
  4. How will the size/growth of these market segments differ by device type?
  5. What is the size of the market for mobile web search, local search, augmented reality search, and mobile discovery?

Companies Referenced

Adobe, Amazon, AppGratis, Apple,, Baidu, Best Buy, BlackBerry, Blogger, China Mobile, CrunchBase, DeepMind, Distimo, DuckDuckGo, eBay, Excite, GetJar, Google, Groupon, Infoseek, Inktomi, Interactive Advertising Bureau, Jessops, Kayak, LateRooms, Layar, Lycos, McKinley Group, Microsoft, Mobile Commerce, Motorola, Mozilla, mxData, National Federation of the Blind, Netscape, Nokia, Pfeiffer Consulting, Picasa, Pinterest, Poynt, Quixey, Qunar, Samsung, Shazam, Skyfire, Skype, Skyscanner, Sprint,, TripAdvisor, US Geological Survey, Viber, WeChat, Wikitude, Wolfram Research, World Wide Web Consortium, Yahoo, Yandex, Yelp, YouTube, Zoopla.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.

Forecast suite includes:
  • Country level data splits for the US, Canada and UK as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • What-If Analysis tool allowing user the ability to manipulate Juniper’s data for 8 different metrics.
  • Access to the full set of forecast data of more than 160 tables and 12,500 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Mobile Search: Local, Web and Discovery Markets 2014-2018

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Our Mobile Search research suite provides an end to end analysis of market and technology trends influencing web and app search services, together with unique and successful service deployments and effective advertising strategies. It will provide market-sizing and forecasts for a range of discrete mobile market segments: web search, local/location-based search and AR search (a sub category itself of location-based search).

The research suite is delivered in PDF and Excel formats and includes:
  • Key trends and market analysis, allied to a series of strategic recommendations for players across the value chain.
  • Strategic examination of market-specific drivers, constraints and business models.
  • Case studies on key players in the mobile and online search ecosystem, particularly in terms of how they monetise their search products.
  • Five year forecasts for key metrics, including number of web searches, advertising spend and consumer spend and by 8 key regions for the following breakdown:
    • Market Segment: Web search; local search apps, AR (Augmented Reality) search apps (a subset of local search apps); discovery apps.
    • Device: Smartphone (all markets); Featurephone (web search); Tablet (web search, local search apps, discovery apps).
    • Business Model: Advertising spend (all markets); Pay-per-download consumer spend (local search apps, AR search apps, discovery apps).
  • Interactive Forecast Excel – highly granular dataset comprising more than 12,500 datapoints, allied to What-If Analysis tool giving user the ability to manipulate Juniper’s data (Interactive XL).
Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Email Support

Receive free email support for the research purchased by emailing your queries to

Support options

30 Minutes Analyst time

30 minutes of support time on the telephone with one of our expert analysts.

Analyst support is provided for the following areas:
  • Research related queries
  • Clarifying methodologies, forecast assumptions and forecast outputs
  • Identification of key market trends and opportunities

Research Details

Analyst Team
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, UK, USA

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