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Mobile & Online Gambling
OverviewJuniper has a strong track record in the mobile and online gambling space, with many of the industry's leading players relying on our independent research, analysis and forecasting expertise.

Juniper’s expansive Mobile & Online Gambling research provides an assessment of the eGaming ecosystem and includes the online aspect of gambling for the first time. The research gives a comprehensive analysis of the latest developments, including methods of content delivery, new technologies and legislation changes. The research covers sportsbook, exchange, casino, and lottery betting. 

Key Features

  • Regulation - Assesses the impact of key state, national and international regulatory changes on stakeholders and players. Heat map based analysis of US state and European online gambling regulation.
  • Market forecasts - for service adoption, wager and gross win, split by access device, region and by key national markets.
  • Business Model Analysis - Assessment of emerging drivers and hurdles.
  • Interviews with leading players - including William Hill, Lucky VR, Plumbee, Joingo, and EA founder Trip Hawkins.
  • Vendor Positioning Matrix -Compares the leading players through a key player capability and capacity assessment.
  • Movers & Shakers - Identifies the key executives driving the sector.

Key Questions

  1. What is the total market for mobile and online gambling?
  2. How is the revenue landscape evolving, and how is this being influenced at regional level?
  3. What are the key emerging market trends, technologies and methods of delivery?
  4. To what extent is mobile emerging as the platform of choice over other online access means?
  5. What is the current status of the regulatory landscape?

Companies Referenced

Interviewed: Lucky VR, Plumbee, William Hill.
Profiled: 888 Holdings, Bet365, Bwin.Party, Gala Coral, Ladbrokes, Lucky VR, Net Entertainment, Novomatic, Paddy Power, Plumbee, Unibet, William Hill.

Case Studied: 666 Bet, Bet365, Betfair, Boku, Enalotto, Gala Coral, Ladbrokes, Lucky VR, PKR, Plumbee.
Mentioned:, Aditi, Admiral Sportwetten, AGA (American Gaming Association), Amaya Gaming, Amazon, Apple, ARJEL (Autorité de régulation des jeux en ligne), Associated Press, Astra, Avenue Capital Group, BCLC (British Columbian Lottery Corporation), BetAmerica, Betboo, Betchoice, Betfred, BetOnline, BetVictor, BetVIP, Betware, BigFishCasino,, BlackBerry, Blue Square, Borgata, Bovada, Buzzdraft, CAIXA, Camelot, Candover Investments, CBS, China Sports Lottery, China Sports Lottery Operation, China Welfare Lottery, Caesars Interactive Entertainment, Cinven, Crown Resorts Australia, Danske Spil, Debenhams, Double Diamond Gaming, DoubleDown Casino, Dragon Fish, EA, EE, EGBA (European Gaming & Betting Association), Endemol, ESPN, Essel Group, Eurobet, EuroLotto, EuroMillions, European Commision, EurosportBet, EurosportPoker, Facebook, FATF (Financial Action Task Force), First Cagayan Leisure Resort Corporation, Francaise des Jeux, Gambling Commission, Gamesys, General Administration of Sport, GetJar, Google, Greentube, Grosvenor, Gryphon, GTECH, GVC, HBO, HKJC (Hong Kong Jockey Club), Idinvest, IGT, Intralot, Joingo, JRA (Japan Racing Association), Jumbo Interactive, Ladbrokes, LINE Corporation, Marks & Spencer, Marvel, Maxymiser, MGM, MGT Capital investments, Microgaming, Microsoft, Mkodo, Mobenga, National Gambling Office, National Lottery, NCB Universal, NetEase, Netlotto, Nigerian Commnications Commission, NTT DoCoMo, O2, OC&C Strategy Consultants, Oculus, Orbis, Party Gaming PLC, Pedigree, Permira, Playtech, Playwin, PMU (Pari Mutuel Urbain), Pokerstars, Quickspin, Rank Group, RedBox, RGA, Skrill, Sky, Slotomania, Sporting Bet, Stronach Group, Taobao Lottery, Tatts Group, Tencent, TopBet, TVR, Twinspires,, Vodafone, VODone.

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions by using the interactive scenario tool, and compare select markets and sectors side by side in customised charts and tables. IFxls greatly increase a clients’ ability to both understand a particular market and to integrate their own views into the model.
The forecast suite includes:
  • Service take-up and user numbers.
  • Casino forecasts - across smartphones, featurephones, tablets, and desktop & notebooks. Including user numbers, annual wager and gross win.
  • Lotteries forecasts - across smartphones, featurephones, tablets, and desktop & notebooks. Including user numbers, annual wager and gross win.
  • Betting forecasts - across smartphones, featurephones, tablets, and desktop & notebooks.
  • Including user numbers, annual wager and gross win.
  • Exchange forecasts - across smartphones, featurephones, tablets, and desktop & notebooks. Including user numbers, annual wager and gross win.
  • Country level splits: Canada, China, France, Italy, Japan, UK, US.
  • Eight Regions - All forecasts are calculated across 8 Key Regions.
  • Interactive Scenario tool - allowing the user the ability to manipulate Juniper’s data for 24 different metrics.
  • Access to the full set of forecast data - of more than 134 tables and over 13,600 data points.

Research Options

All research reports now come with an enterprise-wide licence

Mobile & Online Gambling: Casinos, Lotteries & Betting 2015-2020

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This research is essential reading for stakeholders looking to capitalise on the opportunity which the eGambling market offers.

The research suite includes:
  1. Executive Summary - Slide deck summarising key trends, competitive analysis and market forecasts, allied to a series of strategic recommendations for players across the value chain (PPT).
  2. Market Trends & Competitive Landscape - Strategic analysis of market dynamics, drivers and trends, together with Juniper’s Mobile & Online Gambling player capability assessment and matrix (PDF).
  3. Market Sizing & Forecasts - Regional and sector prospects analysis together with 6 year forecasts for key metrics, including user data and revenue in regards to forecasts for sportsbook, exchange, casinos, and lotteries betting. (PDF).
  4. Interactive Forecast Excel – highly granular dataset comprising of more than 13,600 datapoints, allied to an Interactive Scenario tool giving user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Analyst support is provided for the following areas:
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Research Details

Lauren Foye
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, China, France, Italy, Japan, UK, USA

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