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Digital Music
OverviewJuniper has been at the forefront of this sector for over twelve years, having built an unrivalled source of market intelligence and forecast data.

Our latest Digital Music research provides an essential guide to the key digital music sectors, including downloads and streaming services, as well as legacy services such as ringtones and ringback tones.

This industry-benchmark suite covers the smartphone, featurephone, tablet, and PC markets.

Key Features

  • Provides in-depth analysis into the current forces driving the digital music industry, covering device penetration and the growing investment into music curation.
  • Provides invaluable insight into the digital music market landscape, analysing player strategies and business models.
  • Presents a strategic assessment of the key industry hurdles, such as digital piracy and royalty issues, and analyses the means by which industry stakeholders are seeking to address these issues.
  • Strategic review of the most important trends and opportunities in the evolving digital music sphere, from both consumer and business perspectives.

Key Questions

  1. What is the scale of the digital music opportunity to 2020?
  2. What will be the prevalent monetisation strategies/business models among digital music service providers?
  3. Which digital music segments will see the greatest uptake and spend over the forecast period?
  4. What are the key drivers of growth in the digital music market space?
  5. What are the prospects for legacy services such as ringtones and ringback tones?

Companies Referenced

Amazon, Apple, BitTorrent, BPI (British Recorded Music industry), Deezer, EE, Facebook, Gaana, Google, IFPI, iHeartRadio, iRoking, Kleek, Movistar, Napster, Netflix, Pandora, Rara, Rdio, Rhapsody, RIAA (Recording Industry Association of America), RIAJ (Recording Industry Association of Japan), Saavn, Samsung, Simfy, SingTel, Slacker, Songza, Spotify, The Echo Nest, Tidal, Twitter, Uber, YouTube

Data & Interactive Forecast

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform scenario-based analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
Forecast suite includes:
  • Country level data splits for Canada, Germany, Japan, South Korea, UK and US, as well as 8 key regions.
  • Market Split by Service Type:
    • Streaming – Subscription
    • Streaming - Ad Revenue
    • Download
    • Legacy Services: Ringtones & Ringback Tones
  • Market Split by Platform:
    • Smartphones
    • Tablets
    • Featurephones
    • PCs/Laptops
  • Interactive Scenario tool allowing users to manipulate market data for 12 different metrics.
  • Access to the full set of forecast data of more than 100 tables and 10,000 datapoints.

Research Options

All research reports now come with an enterprise-wide licence

Digital Music – Subscriptions, Ad Revenues & Download Services 2015-2020

Click here for product details

Juniper Research's latest Digital Music report has been fully revised and updated for 2015/16. It evaluates the key developments in the rapidly evolving music market, including an in-depth discussion of prevalent business models, the future growth drivers, and an analysis of the trends and challenges facing the sector. It also includes comprehensive market forecasts, projecting the size and value of both mobile and online music adoption, segmented by service type:
  • Subscription
  • Ad Services
  • Downloads
  • Legacy Services (Ringtones & Ringback Tones).
The research suite is delivered in PDF and Excel formats and includes:
  1. Key market trends and developments, allied to a series of strategic recommendations for players across the value chain.
  2. Strategic analysis of market dynamics and key hurdles facing the digital music industry, such as digital piracy and royalty issues/
  3. Juniper delivers their most detailed forecasts yet produced on the digital music industry. The study includes exclusive forecast breakdowns for:
    • Subscription Music Services: Number of Subscriptions & Total Subscription Revenue
    • Ad Based Music Services: User Base & Total Revenue
    • Full Track Downloads: Volume of Music Downloads, Average Pricing & Download Revenue
    • Legacy Services: Ringtone and Ringback Tone Market Revenue
    • Global Digital Music Revenue
  4. Interactive Forecast Excel – highly granular dataset comprising more than 10,000 datapoints, allied to What-If Analysis tool giving the user the ability to manipulate Juniper’s data (Interactive XL).

Download a summary of the table of contents and forecasts above, or request a detailed list of every table and chart via

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Research Details

Joe Crabtree
Content & Applications
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Canada, Germany, Japan, South Korea, UK, USA

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