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Digital Retail Marketing
OverviewJuniper’s market leading Commerce & Fintech research provides the most comprehensive and progressive analysis of the digital commerce market.

Our Digital Retail Marketing research provides an analysis of this rapidly developing sector, offering a detailed assessment of key arenas such as couponing and advertising, including trend analysis, user numbers and retailer spend levels, forecast by sector.

The service provides a set of comprehensive 5 year forecasts, alongside an in-depth analysis of market trends and opportunities, enabling industry stakeholders to understand the implications of the key drivers and disruptive factors across the digital retail marketing sector.
 

Key Features

  • Assesses the digital retail market as a whole, providing overarching trends and key takeaways.
  • Explores the evolution of the digital couponing and loyalty space.
  • Tracks the ‘megatrends’ shaping the market, from mobile migration to hyper-personalisation.
  • Strategic assessment of key industry trends, including the increasing threat of ad blocking technologies.
  • Forecasts for the total Digital Retail Marketing industry, as well as Digital Advertising and Mobile & Online Coupons.
  • Interviews with leading players across the value chain, including:
    • CodeBroker
    • Demandbase
    • Eagle Eye
    • Fiksu
    • Proxama
    • RetailMeNot
    • SnipSnap

Key Questions

  1. What are the major trends and developments in the Digital Retail Marketing space?
  2. What are the innovations happening in the digital advertising industry with regard to rich media, ad formats, programmatic buying etc?
  3. How will proximity technologies, such as beacons, energise the couponing space?
  4. What is the total value of the Digital Retail Marketing sector, in terms of spend?
  5. What is hyper-personalisation, and what strategies have retailers developed to put it in place?

Companies Referenced

Alibaba, Amazon, Apple, Atlas, Bond Brand Loyalty, Boots, Breach Level Index, British Airways, Capgemini, Checkout 51, CodeBroker, Colloquy, Costco, Coupon Sherpa, CouponDunia, Coupons & Weekly Apps, Coupons, Codes, Deals & Savings, CTF (Chow Tai Fook), Cyber Group, Demandbase, Eage Eye, eBay, Facebook, Fiksu, Foursquare, Google, hoppr, House of Fraser, IAB (Internet Advertising Bureau), Imagi, Intercontinental Hotels Group, JD.com, Just Eat, Kroger, Lufthansa, Macy’s, Marketing Tech Blog, Marriott, McDonald’s, Morrison's, mydala.com, Netflix, PageFair, Pizza Hut, Placed, Proxama, Rakuten, RetailMeNot, Sainsbury's, Sephora, Sensoro, Shopkicks, Sky, SnipSnap, Staples, Superdrug, Target,, Technology Advice, Tesco, The Coupons App, Ticketmaster, Time Out, Twitter, Verizon, Virgin Atlantic, Waitrose, Walgreens, Walmart, WeChat, Yahoo.

Data & Interactive Forecast

Juniper’s Digital Retail Marketing forecast suite includes:
  • Digital couponing users, coupons issued, coupons redeemed and coupon redemption values
  • Digital advertising total spend
  • Total retailer spend on digital retail marketing
  • Regional data splits for 8 Key Regions, as well as country level splits for:
    • Canada
    • China
    • Germany
    • Japan
    • UK
    • USA
  • Access to the full set of forecast data of 15 tables and over 1,000 data points.
Juniper Research’s highly granular IFxls (interactive forecast excels) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
 

Research Options

All research reports now come with an enterprise-wide licence

Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020

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£1990
£1990
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Juniper’s Digital Retail Marketing research suite, provides a set of comprehensive 5-year forecasts, alongside an in-depth analysis of market trends and opportunities, enabling industry stakeholders to understand the implications of the key drivers and disruptive factors across the digital retail marketing sector.
The research suite is delivered in PDF and Excel formats and includes:
  1. Key market trends across the Digital Retail Marketing space, from the Coupons and advertising sectors (PDF).
  2. Benchmark industry forecasts for key metrics, including transaction volumes and values, and user numbers (PDF).
  3. Interactive Excel – highly granular dataset comprising more than 1,200 data points, allowing clients to compare select markets side by side in customised charts and tables (Interactive XL).
Download a summary of the forecasts above, or request a detailed list of every table and chart via info@juniperresearch.com.
 
 

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Receive free email support for the research purchased by emailing your queries to info@juniperresearch.com.

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Research Details

Publisher:
Juniper
Published:
23/05/2016
Author(s):
Lauren Foye
Category:
Commerce & Fintech
Regions:
8 Key Regions - includes North America, Latin America, West Europe, Central & East Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East
Countries:
Canada, China, Germany, Japan, UK, USA

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