Hampshire, UK – 21st November 2017: The volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillion this year - a new report from Juniper Research has found.
The new report, A2P Messaging: Opportunities, Competition & Forecasts 2017-2022, claimed that this growth would be driven by an increase in automated marketing, payments and authentication messages. A2P is defined as an automated SMS message sent from an enterprise to an end user.
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