Our 5G market research collection, featuring 5G Market Strategies and 5G Networks in IoT
Our AI research covers AI applications in fintech, advertising, retail, insurance and telco
Our Blockchain research explores this key new technology for the financial, logistics and other sectors
Our Digital Content research features analysis of the video games, TV and adult content sectors
Our Fintech research examines how new technologies are disrupting the financial industry
Our HCI research explores the market for new interactive technologies
Our Identity & Security reports analyse the markets for cyber security and digital identity technologies
Our Immersive Reality research analyses virtual, augmented and mixed reality technologies
Out IoT reports explore the market for the Internet of Things, including industrial IoT and M2M
Our Smart Cities research explores key infrastructure technologies such as trasnport, energy and logistics
Our Smart Homes research analyses new technologies that help connect us to our homes
Our Wearables research explores tech devices that you can wear, such as smart watches and health trackers
Detailed analysis of the digital advertising market, covering AI, advertising fraud and market forecasts
Our automotive research explores logistics, fleet tracking and urban transportation technologies
Discover the latest trends and opportunities in the banking industry, featuring the future of digital banking technology
Exploring the digital media market, our expert industry analysis features digital media trends and forecasts
Thorough analysis of the healthcare market, covering digital health, digital therapeutics and market forecasts
Our detailed analysis of the insurance market featuring insurance tech trends and forecasts
Our research provides payment providers with invaluable data, industry trends and market sizing
Our in-depth research provides valuable insight into technology trends in the retail and eCommerce industry
With our expert industry analysis, we look at the challenges facing the telecommunications industry
Featuring in-depth analysis for the transportation and logistics industries, covering future trends and growth
Exclusive to Juniper Research, harvest provides deep insight and market forecasting for your business. Our data is continually updated by our analyst team, giving you the latest market intelligence as it develops with an easy-to-use interface.
Our subscription packages are highly flexible, allowing you to customise them to meet your exact requirements. This model, coupled with a seatless approach, means we deliver the insights you need for your entire team. Subscribers benefit from updates, analyst time and dedicated account managers.
Clients have direct access to our expert analyst team. Whether you wish to discuss an existing research piece or find more information in a research area.
Hampshire, UK – 11th August 2015: New data from Juniper Research has found that revenue generated through ad-based music streaming is set to exceed $1 Billion by 2017, up from $782 Million in 2015, despite the declining numbers of players offering ‘freemium’ services.
Many key players are opting to exclude full-featured freemium services, with offerings restricted to, at most, basic radio style features, as exemplified by Apple Music and Amazon Prime Music. Nonetheless, ad-based revenues are still expected to see strong growth as consumers continue to migrate to streaming services.
Apple & Freemium to Drive User Expansion
The new research, Digital Music – Subscriptions, Ad Revenues & Download Services 2015-2020, found that while freemium services will continue to entice a growing number of users, the model will enjoy a greater influence in funnelling consumers towards the more profitable subscription options. Hence, with the drive of ad-based services coupled with the growing impact of key players, streaming is expected to be brought to the forefront of the market with a significant global growth in user numbers.
Unsurprisingly the entrance of Apple Music is expected to act as a major catalyst in driving the expansion of subscription-based streaming services, with significant growth expected across all major markets. Indeed, the company has already reported a user base of 11 million trial subscribers.
“With convenience, accessibility and curation having become the defining elements of the music landscape, the potential of the streaming industry will revolve around the levels of which providers can convert free customers to paying customers” noted research author Joe Crabtree.
The Decline in Downloads to Continue
Juniper also found that the music industry has reached a critical point in its digital evolution with the download market experiencing its first decline in 2014. The download market has long been at the forefront of the digital transformation; however, following its recent struggle, the market is forecast to continue its global decline with the music industry instead turning to the potential of streaming.
Other Key Findings:
For the in-depth research on this sector conducted by our expert analysts, please view our related full research products below.
Juniper Research Ltd is registered in England & Wales Company No 4365384 © Copyright 2021 Juniper Research Ltd and its licensors - All Rights Reserved