Hampshire, UK – 6th March 2019: A new study from Juniper Research found that 3.5 trillion business A2P (Application-to-Person) messages will be delivered by 2023, up from an estimated 2.5 trillion in 2019, a 40% growth.
The new research, A2P Messaging: SMS, RCS & OTT Business Messaging 2019-2023, forecast that the rich media interactivity of RCS (Rich Communications Suite) would make the emerging messaging technology popular for retail and marketing business use cases. It claimed that this enhanced functionality will drive RCS traffic to an average annual growth of 290% over the next 4 years, to help the growth of operators’ total messaging revenues.
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