Click here to register now to purchase or access our free content
Our 5G market research collection, featuring 5G Market Strategies and 5G Networks in IoT
Our AI research covers AI applications in fintech, advertising, retail, insurance and telco
Our Blockchain research explores this key new technology for the financial, logistics and other sectors
Our Digital Content research features analysis of the video games, TV and adult content sectors
Our Fintech research examines how new technologies are disrupting the financial industry
Our HCI research explores the market for new interactive technologies
Our Identity & Security reports analyse the markets for cyber security and digital identity technologies
Our Immersive Reality research analyses virtual, augmented and mixed reality technologies
Out IoT reports explore the market for the Internet of Things, including industrial IoT and M2M
Our Smart Cities research explores key infrastructure technologies such as trasnport, energy and logistics
Our Smart Homes research analyses new technologies that help connect us to our homes
Our Wearables research explores tech devices that you can wear, such as smart watches and health trackers
Detailed analysis of the digital advertising market, covering AI, advertising fraud and market forecasts
Our automotive research explores logistics, fleet tracking and urban transportation technologies
Discover the latest trends and opportunities in the banking industry, featuring the future of digital banking technology
Exploring the digital media market, our expert industry analysis features digital media trends and forecasts
Thorough analysis of the healthcare market, covering digital health, digital therapeutics and market forecasts
Our detailed analysis of the insurance market featuring insurance tech trends and forecasts
Our research provides payment providers with invaluable data, industry trends and market sizing
Our in-depth research provides valuable insight into technology trends in the retail and eCommerce industry
With our expert industry analysis, we look at the challenges facing the telecommunications industry
Featuring in-depth analysis for the transportation and logistics industries, covering future trends and growth
Exclusive to Juniper Research, harvest provides deep insight and market forecasting for your business. Our data is continually updated by our analyst team, giving you the latest market intelligence as it develops with an easy-to-use interface.
Our subscription packages are highly flexible, allowing you to customise them to meet your exact requirements. This model, coupled with a seatless approach, means we deliver the insights you need for your entire team. Subscribers benefit from updates, analyst time and dedicated account managers.
Clients have direct access to our expert analyst team. Whether you wish to discuss an existing research piece or find more information in a research area.
Hampshire, UK – 26th May 2020: A new study from Juniper Research found that the number of instant messaging users will reach 4.3 billion in 2020, rising from 3.9 billion in 2019. This is a growth of 9% year-on-year, largely driven by an increased need for remote communication during the COVID-19 crisis.
The new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024, identified integrated payment services in instant messaging apps as key to continuing this growth beyond the end of the pandemic. It forecast that instant messaging app developers will partner with payment gateways to offer payment capabilities in apps and increase the overall value proposition.
For more insights on Mobile Messaging, download our free whitepaper: What’s Up, WhatsApp? Trends for Messaging in 2020.
Integrated Payment Services: A Key New Service in 2020
The research anticipated that partnerships with retailers will be crucial to growing an instant messaging payments ecosystem. The addition of payment capabilities in the app will enable retailers to extend their omnichannel strategies into the messaging space.
The research forecast that retailers will capitalise on the established user base of instant messaging applications, such as WhatsApp, Facebook Messenger and WeChat, as an additional retail channel. Retailers will then provide services beyond simple messaging alerts, such as payment authentication and processing.
Low Penetration of RCS Providing Instant Messaging Opportunities
The report forecast that the number of RCS-enabled smartphones will grow by 45% from 2019 to 2020, with over 740 million smartphones using RCS services by the end of 2020. However, despite this growth, it warned that RCS-enabled smartphones would only be 16% of smartphones globally in 2020. RCS is a next-generation mobile messaging standard supported by mobile network operators that supports media-rich content and payment services.
Given that the research estimated that 84% of smartphones will use mobile instant messaging applications in 2020, it argued that stakeholders cannot wait for RCS to reach high saturation levels to engage with payments. The research, therefore, recommended that vendors should leverage this massive addressable market as an immediate priority.
Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.
For further details contact Sam Smith, Press Relations
T: +44(0)1256 830002
For the in-depth research on this sector conducted by our expert analysts, please view our related full research products below.
Juniper Research Ltd is registered in England & Wales Company No 4365384 © Copyright 2021 Juniper Research Ltd and its licensors - All Rights Reserved