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Hampshire, UK – 13th May 2020: A new study from Juniper Research has found that SMS business messaging traffic will reach 3.5 trillion messages in 2020; rising from 3.2 trillion in 2019. This represents a growth of 7%, despite the economic impacts of COVID-19. SMS business messaging enables brands and enterprises to leverage SMS for use cases including notifications and authentication messages.
Despite the collapse of the tourism and aviation industries, the new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2020-2024, predicts that the pandemic will directly generate increased demand in sectors, including healthcare and government agencies, during 2020. It predicts that business messaging traffic attributable to healthcare services will grow 10% this year, as healthcare providers leverage the low cost and wide reach of SMS for notifications amid the COVID-19 crisis.
For more insights on Mobile Messaging, download our free whitepaper: What’s Up, WhatsApp? Trends for Messaging in 2020.
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