Smartphone Shipments Exceed 200 Million in Q4 2012, as Samsung Accounted for One in Three Shipments
Shipments Exceed 200 Million in Q4 2012, as Samsung Accounted for One in Three
Shipments for the Year
- Samsung continues phenomenal growth, shipping
63 million smartphones in Q4
- Apple sells a record 47.8 million
iPhones, but faces big challenges
- 671 million smartphones shipped
worldwide in 2012
Hampshire, UK – 25th January
2013: Leading mobile analyst firm Juniper
Research estimates that the number of smartphone shipments exceeded 200
million in Q4 2012, with the annual total reaching 671 million – representing a
growth of almost 42% y-o-y. Samsung continued its phenomenal growth over the
year shipping a record 63 million smartphones and accounting for over 30% of all
smartphone shipments in the quarter. Once again, sales of the Galaxy S3 drove
growth, with sales surpassing 40 million in November 2012.
However, despite the
festive season and iPhone 5 sales, Apple posted lower than expected iPhone
sales at around 47.8 million, still a record quarter for the company. With
Samsung leading the market, Apple will need to continue focussing on innovation,
whilst retaining its brand leadership.
Nokia Fights Back with the
shipped 6.6 million smart devices in the fourth quarter, with the new Lumia
device line still to make a significant impact with shipments of 4.4 million.
Nokia’s Symbian based handsets experienced a large decline, reaching 2.2
million. Overall, the Finnish company made a $3 billion loss for the year, but posted a
profit of $586 million for Q4 2012. Smartphone shipments reached 35 million in
2012 compared to just over 77 million in 2011, down by 54%.
RIM’s recent results –
which run to a different financial schedule – are expected to account for
almost 6.7 million smartphone shipments for Q4 and over 31 million for the year.
With the release and launch of BlackBerry 10 and a new line of smartphones just
a few days away, the Canadian company will struggle to gain back a significant
market share in 2013.
and ZTE Leads Second-Tier Smartphone Battle
Huawei posted impressive sales
in 2012, with the introduction of a range of new smartphones and tablets,
posting sales revenues of over $35 billion. The company introduced over 23
models of smartphone devices and is estimated to have shipped almost 20 million
smartphones in 2012.
While other smartphone
vendors, including LG and ZTE, have managed to maintain their smartphone market
shares, they are still facing challenges when competing against the premium
brands. Similar to Samsung, these vendors are introducing a number of new product
ranges and marketing activities to maintain their visibility in the market.
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