Mobile Cloud Application Revenues To Hit $9.5 billion by 2014, Driven by Converged Mobile Services
Our new report published today finds that annual revenues from cloud-based mobile applications will reach nearly $9.5 billion by 2014, fuelled by the need for converged, collaborative services, the widespread adoption of mobile broadband services and the deployment of key technological enablers such as HTML5 and the Open Mobile Alliance’s Smart Card Web Server (SCWS).
Enterprise applications will account for the majority of revenues over the next five years, with businesses increasingly seeking to capitalise on the ability of Platform as a Service (PaaS) providers to offer scalable, flexible data storage solutions allied to device agnostic, synchronised office services.
However, consumer-oriented apps will comprise an ever-larger proportion of total revenues, derived both from time-based subscriptions to services such as mobile online gaming and advertising from cloud-based social networks.
Many enterprise customers still remained wary of entrusting their personal data to remote third-parties though, and that recent high-profile data losses amongst corporate mobile users in the USA would only exacerbate these concerns.
Other findings from our latest mobile cloud research included that while the onset of a cloud-based ecosystem may further erode the strength of the mobile operator/customer relationship, cloud offers operators the opportunity to develop new revenues streams as Infrastructure as a Service (IaaS) and PaaS providers.