SMS traffic fraud is set to see a dramatic decrease by 75% over the forecast period, from 539 billion messages in 2020 to 138 billion in 2025. By contrast, operator business revenue traffic will reach $50 billion in 2025; increasing from $39.6 billion in 2020. This represents an overall growth of 26%; driven by the reduction in illegitimate traffic due to the implementation of SMS firewalls.
Digital subscription services is set to increase the total spend of Direct Carrier Billing, as the overall value will reach $100 billion for the first time by 2025; rising from $37 billion in 2020. The increasing shift to subscription-based models, such as games, video streaming and music, will be key to the market; realising a substantial growth rate of 172% over the next five years.
The CPaaS (Communications Platform-as-a-service) market is set to increase over the next five years, as the total value will reach $25 billion in 2025; rising from $7 billion this year.