SMS Firewalls to Save $4.4bn in Lost Business Messaging Revenue Over Next 4 Years
Our
latest SMS Firewalls research predicts that the operator revenue loss to SMS grey route traffic will decline by 66% over the next four years; owing to the increasing adoption and efficiency of SMS firewalls.
It predicts that these firewalls will save operators over $4.4 billion in lost business messaging revenue between 2023 and 2027, by identifying fraudulent traffic and blocking it in real-time.
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Our complimentary whitepaper,
How SMS Firewalls Are Maximising Operator Revenue in 2023, assesses the current pressures impacting the use of SMS for business messaging use cases, and how these pressures are being mitigated.
“Juniper Research’s latest SMS Firewalls research provides a comprehensive analysis on the SMS firewalls market, including its market trajectory and future deployment as part of a larger managed security strategy for operators. This report provides tailored recommendations for market stakeholders in the competitive landscape, including mobile operators, firewall service providers and messaging aggregators.”