CPaaS Market Value to Reach $29bn Globally by 2027, as SMEs Drive Growth
Mobile channels are becoming increasingly important for brands and enterprises to connect with customers, such that service providers are emerging with comprehensive platforms that enable the management of these communications. That is, CPaaS platforms.
There are a number of services that can be considered part of CPaaS platforms, including messaging technologies such as SMS, RCS (Rich Communication Services), and OTT messaging applications, alongside push notifications, voice services, and email.
As we describe in our latest research
, North America and Far East & China represent a considerable revenue opportunity in 2025. While Far East & China houses a significant number of mobile subscribers, CPaaS spend in North America is substantial.
Our complimentary whitepaper, Moving Beyond SMS: How CPaaS Will Evolve in 2023
, identifies key disruptive strategies for CPaaS providers and how platforms can leverage them to differentiate their services from competitors.
“A new study from Juniper Research has found that the value of the CPaaS (Communications Platform-as-a-Service) market will reach $29 billion globally by 2025; rising from $16 billion in 2022. To capitalise on this substantial growth of 80% over the next three years, the report urges CPaaS vendors to focus on the development of managed services over their platforms. These services must enable the creation and management of rich media content over channels such as OTT business messaging, email and social media.”
“Juniper Research’s latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings.”