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Wearables ~ Fad, Fashion or Function?

Wearables have increasingly been in the public eye since 2012, following the launch of Google Glass, with fitness devices and smartwatches leading in terms of consumer adoptoins. Fitbit and Apple are the key category leaders in these markets, with competitors providing alternative ecosystems around similar functionality. This has so far attracted the attention of early adopters and the fitness conscious, but there has been little development of the consumer market beyond this.

The common thread for most wearable device developments to date is that they have been wrist-worn devices, but certain key use cases, such as those provided by smart glasses and a variety of location trackers, have had enthusiastic attention from the workplace, although actual device volumes have been relatively low.