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The growing popularity of watching and sharing TV online has meant that viewing video online has also become a much more widespread activity in many people’s lives, particularly the younger demographic. There are many sites which allow people to view user-generated content, music videos, film trailers, news and so forth. This behaviour originated from the trend for DTV (Digital TV) given that online video does not conform to a schedule and Internet TV and online video services often see less advertising within the show compared to shows on traditional TV.
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