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As the array of mobile content, services and delivery devices continues to evolve, MNOs (Mobile Network Operators) face increased competition in arenas that were historically their sole preserve. With OTT (Over the Top) players providing popular alternatives to texting and circuit-switched voice calls, the MNOs core revenues are being eroded. At the same time, they are struggling effectively to monetise the explosion in consumer data usage, which itself raises the problem of rising traffic costs.
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