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Hey Siri, How’s the Competition?

The mobile phone has long since graduated from being a device that purely enables person-to-person communication. It has become embedded into consumer lifestyles, being used to surf the web, take photos, connect to social networks, play games, get directions, manage social and professional lives and so much more beyond. The proliferation of the smartphone in particular has been a game changer, impacting what phones are used for as well as expectations of the user interface. This brings with it new expectations of functionality as phones are increasingly used in a broader range of environments for a wider range of functions. The upshot is that handset manufacturers have had to innovate new modes of handset control that allow users to operate it without having to touch or indeed look at it.