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Augmented Reality – Not Just Fun and Games

Since the release of Pokémon Go in July 2016, there has been a rising interest in the technology. Meeting and managing consumer expectations of AR’s (Augmented Reality) capabilities is also a significant challenge. While many consumers may not understand current applications of AR, it has been featured in films since the 1980s, so consumers may feel let down if an app does not match up to the technologies featured in films like Minority Report, Avatar and Iron Man, not to mention classics such as Terminator and Robocop.