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Retail has changed dramatically over the course of the last 4 decades. Save for areas where access to computing resources is limited, or too expensive to invest in, the retail industry has shifted from a cash-driven, supply-driven industry to one that is digitally- and demand-focused.
The Internet has, of course, played a key role in this transformation and the retail industry is now in a situation where competition is more intense than ever. Players’ catchment areas are now potentially unlimited, where previously they may have been locally focused. Meanwhile, consumer expectations have altered considerably in response to online and mobile retail. The level of service a retailer can provide is now a key consideration before a purchase; it is after all, now trivial to find the desired product at the lowest possible price, reducing this latter factor in importance.
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