Despite the popularity of digital subscriptions, such as Netflix or Spotify, it is the physical goods market that will drive subscription economy growth. Indeed, a recent Juniper Research study found that consumer subscriptions for physical goods will grow from an expected $64 billion in 2020 to more than $263 billion in 2025.
Over recent years, developments in advanced cloud technology have turned the idea of cloud gaming from a potentially significant new model within the industry into a reality. Indeed, a new report from Juniper Research found that the video games industry will exceed $200 billion in value in 2023; growing from an expected $155 billion in 2020. And it will be mobile and cloud gaming to lead this growth, as the market shifts further towards recurring revenue, and purchase revenue declines by 5% over that period.