Smart checkout technologies provide much simpler user experiences by removing traditional checkouts; embracing a ‘just walk out’ approach. We predict that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020. The rapid growth will be driven by retailers seeking sustainable business models.
In the mobile & online coupons space there is a pronounced trend from brands and retailers to offer coupons which are based around location-aware delivery mechanisms, be it NFC (Near Field Communication), Wi-Fi or GPS.
Have you bought your Christmas presents yet?
I can tell you that, with cyber-discounts having expanded over an extended period, I was a Black Friday rather than a Cyber Monday shopper this year, buying (text redacted in the unlikely event of Mrs Holden or various children/stepchildren reading this blog).