Over recent years, developments in advanced cloud technology have turned the idea of cloud gaming from a potentially significant new model within the industry into a reality. Indeed, a new report from Juniper Research found that the video games industry will exceed $200 billion in value in 2023; growing from an expected $155 billion in 2020. And it will be mobile and cloud gaming to lead this growth, as the market shifts further towards recurring revenue, and purchase revenue declines by 5% over that period.
With the introduction of TV streaming devices, such as Roku and Amazon Fire TV, which were initially designed to provide consumers with TV streaming applications, we have seen the integration of app stores which have allowed users to access other services. For example, games and lifestyle applications are now accessible from the majority of TV streaming boxes. This evolution has led to such devices being added to the segment of products termed ‘microconsoles’, generally a classification given to describe low cost (sub $200), Android-based devices which play games downloaded from an app store, such as Google Play.