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Huawei to Adopt a Touchy-Feely Brand Strategy as it Goes Premium

POSTED BY James Moar
For many years a white-box OEM and network infrastructure player, Chinese smartphone maker Huawei is taking bigger steps towards own-brand smartphone sales in European and North American markets in the coming year. The company is rolling out the new premium-positioned Huawei P8 in concert with a dual-channel strategy (online and MNO-distributed) for Huawei itself and the Honor sub-brand.