6 days before launch, the anticipation for Apple Music’s launch has reached fever point amongst the tech media, with some publications pitching the smartphone behemoth as a modern-day Goliath versus Spotify’s David.
Such dramatic headlines undoubtedly draw the readers in, but in reality, when one looks at the state of the streaming music market today, things are perhaps a little different.
Streaming is king – and Taylor Swift ain’t happy. Actually she is; she just went platinum: and more than half of those copies were sold as physical discs. However, that’s not the place to reach the greatest audience.