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AnalystXpress

16
Sep
2015

An App Centric Living Room

POSTED BY Lauren Foye
With the introduction of TV streaming devices, such as Roku and Amazon Fire TV, which were initially designed to provide consumers with TV streaming applications, we have seen the integration of app stores which have allowed users to access other services. For example, games and lifestyle applications are now accessible from the majority of TV streaming boxes. This evolution has led to such devices being added to the segment of products termed ‘microconsoles’, generally a classification given to describe low cost (sub $200), Android-based devices which play games downloaded from an app store, such as Google Play.