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November 2009

25
Nov
2009

Augmented Reality: Real Opportunities for Mobile

POSTED BY Global Administrator

Not so very long ago, location-based search involved thumbing through a grubby copy of the Thomson’s Local Directory so that you could find out that there were, in fact, no Thai restaurants in the vicinity of your hotel and that you’d better make different plans for the evening.

20
Nov
2009

Coupons, coupons everywhere

POSTED BY Global Administrator
Recently bCODE launched the world`s largest mobile couponing redemption network.
18
Nov
2009

Mobile data theft penalties must fit the crime

POSTED BY Global Administrator

A rather shoddy (but, unfortunately, not wholly unexpected) tale unfolded yesterday: that the UK’s Information Commissioner, Christopher Graham, was preparing to prosecute an individual or individuals from an undisclosed network operator who had sold customer data on to brokers, who had in turn sold it on third party resellers who had cold called T-Mobile’s customers as their contracts were about to expire, seeking to persuade them to switch to a different service provider.

18
Nov
2009

Personal Marketing Comes of Age with 3 million Britons Now Redeeming Coupons via Their Mobile Phone

POSTED BY Global Administrator
According to our new survey report published today, more than 3 million consumers have now used mobile coupons in the UK with UK brands benefiting from a 6 fold increase in response rates through mobile coupons!
13
Nov
2009

NFC on my iPhone - Not Yet Surely??

POSTED BY Global Administrator
Well actually it's true.Well actually it's true. And it's a not just a boost for the NFC payments market either. It's very timely for the mobile coupons market too, which is receiving its fair share of apps for iPhone coupons.
11
Nov
2009

Google bets on AdMob to deliver revenues

POSTED BY Global Administrator
“When you were little,” my six year old son asked the other day, “Did you have plastic?”
09
Nov
2009

Transaction Complete ~ 1 in 6 mobile subscribers to have NFC Mobile Phones by 2014

POSTED BY Global Administrator
Our new analysis of the $110bn NFC opportunity forecasts that one in every six mobile subscribers globally will have an NFC enabled device by 2014.
09
Nov
2009

Survey by ADC shows that more than 25% of mobile users complain of poor service negatively affecting their work

POSTED BY Global Administrator
I recently spoke to ADC following their survey of mobile usage in UK businesses.
05
Nov
2009

Orange goes greener - but will the public?

POSTED BY Global Administrator

If a pollster were to come up to us in the street, and ask us questions about environmental issues, I think I’m on pretty safe ground when I suggest that the vast majority of us would tell our clipboard-clutching interrogator that, yes, a green lifestyle is a better lifestyle, and we will be making every effort to live a greener lifestyle in the future; yes, if more environmentally sustainable goods were available, we would buy them; and yes, it is worth paying a premium for green products.

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